Director, Website Experience

Role Description

Ready to join the future of work? Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, empowering you to define your ideal work environment, unbound by traditional notions of what work should look like. Most importantly, it puts people first!

The Director, Website Experience is the business owner of Safeguard Global's main corporate website, safeguardglobal.com, and an ancillary website, globalpeoservices.com. This role owns website strategy, customer experience, conversion optimization, technical health, and the cross-functional execution required to continuously improve business results. While this position manages the website development team, its primary responsibility is determining what should be built, why it matters, and how success will be measured.

• Own and develop the website strategy and roadmap by synthesizing customer research, analytics, business priorities, and stakeholder input.
• Analyze website performance, customer behavior, and conversion funnels to identify optimization opportunities.
• Develop and maintain website personas, ICPs, customer journeys, and buying paths in partnership with Product Marketing, Sales, Sales Enablement, Analytics, and Customer Success.
• Translate customer insights into website improvements, including messaging, navigation, UX, personalization, forms, trust signals, and conversion strategy.
• Own the website experimentation strategy, including A/B testing, personalization, and ongoing optimization. Define meaningful test hypotheses, prioritize experiments, measure results, and incorporate learnings into future improvements.
• Partner with Demand Generation and Marketing Automation to design website-connected experiences such as retargeting, abandoned journey campaigns, and lifecycle email journeys.
• Partner with Partnership Marketing to optimize partner landing pages and referral experiences.
• Own Technical SEO and website health, including Core Web Vitals, accessibility, international SEO, site performance, crawlability, and structured data. Partner with the SEO agency on on-page optimization and content SEO.
• Lead and develop two direct reports responsible for website development, prioritize work based on business value, and partner with the Senior Website Developer on architecture and implementation.
• Evaluate and adopt AI capabilities that improve customer research, experimentation, website delivery, and team productivity.
• Drive cross-functional execution of the website roadmap across Product Marketing, Demand Generation, Sales, Sales Enablement, Creative, Content, Analytics, Engineering, Partnership Marketing, and external agencies.
• Communicate website strategy, roadmap, priorities, and business impact to stakeholders and executive leadership.

Qualifications

• 8+ years of experience in website strategy, digital experience, UX, CRO, digital product management, digital marketing, or a related discipline.
• Demonstrated success improving website conversion through customer research, analytics, experimentation, and user experience optimization.
• Experience developing website strategy and managing digital roadmaps.
• Experience managing multilingual or international websites.
• Strong understanding of customer journey mapping, conversion funnels, and buyer behavior.
• Strong analytical skills using GA4, PostHog, Salesforce reports or similar analytics platforms.
• Working knowledge of technical website best practices, including Technical SEO, AI search optimization (AIO/GEO), website accessibility (ADA/WCAG), privacy and consent (GDPR), international websites, and Core Web Vitals.
• Strong communication, stakeholder management, and leadership skills.
• Experience leading and developing high-performing teams.

Requirements

• Experience leading website engineering or digital product teams.
• Familiarity with Astro, headless CMS platforms, or similar web technologies.
• Experience using AI tools such as Claude, Cursor, Lovable, Copilot, or similar to improve customer research, experimentation, prototyping, or software delivery.
• Experience managing agencies and external partners.

Benefits

• Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• Bonding Leave: Enjoy paid leave to bond with your new family member.
• 2 Charitable Days: Contribute to causes you believe in.
• Reward & Recognition Program: Be rewarded for your success and championing our values.
• Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
• Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Company Description

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe.