Marketing Manager

Job Description The Marketing Manager will spearhead demand generation, customer acquisition and lifecycle for our Direct-to-Consumer (DTC) channels. This role demands a balance of creative thinking, data‑driven decision‑making, and flawless execution. It requires a strategic thinker with a proven ability to generate ideas and transform them into actionable, revenue‑generating campaigns. The role works cross‑functionally to optimize all facets of marketing performance while continuously enhancing customer engagement and enrollment volume. Responsibilities Plan and execute campaigns for email re‑engagement, lead generation, cart abandonment, cross‑sell and lifecycle marketing. Develop and execute comprehensive B2B2C marketing strategies across email, paid media, organic, social, and search channels to drive growth and enrollments. Create DTC go‑to‑market strategies for product launches and feature rollouts. Own quarterly media planning, including budgeting, forecasting, and pipeline development. Conduct customer research and analyze behavior trends to inform targeting and messaging strategies. Collaborate with content and product teams to craft compelling and on‑brand messaging. Partner with internal and external teams to create high‑impact video, design assets, and ad creatives for brand promotion and campaigns. Support website development and ensure best‑in‑class user experience and performance. Analyze key metrics, including LTV, CAC, churn, revenue, and campaign performance, to identify areas for improvement. Drive optimization of reporting processes, tools, and dashboards in collaboration with analytics teams. Leverage A/B testing, dynamic content, and personalization to refine campaign performance. Partner with sales, product, operations, and technology teams to align marketing goals with business objectives. Contribute to the evolution of brand positioning, breakthrough creative development, and marketing processes. Balance priorities across multiple brands and projects simultaneously in a fast‑paced environment. Stay ahead of industry trends in consumer credit, finance, and identity theft to uncover new opportunities. Introduce and implement innovative marketing tactics that resonate with target audiences. Additional Responsibilities Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations. Must follow all company policies and procedures regarding data privacy and protection and data loss prevention. Regular and predictable attendance is required. Performs other job‑related duties and responsibilities as may be assigned from time to time. Qualifications 4+ years of experience in demand generation, customer acquisition, or growth marketing for high‑growth companies, preferably in SaaS or consumer finance. Expertise in digital advertising platforms, including Google Ads, Meta, Reddit, and Bing, with a proven track record in audience targeting and scaling campaigns. Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, Optimize, and Excel for data‑driven decision‑making. Experience with email platforms such as Marketo or Sendgrid, including automation, segmentation, and performance optimization. Hands‑on experience in website optimization and driving app downloads or user engagement. Proficient with project management software such as Jira, Asana, or Monday. Knowledge of B2B2C marketing strategies and lead generation best practices. A strong communicator that can efficiently communicate questions, takeaways and insights to drive improvements. Experienced in SaaS marketing. Excellent project management skills with proven ability to meet deadlines, comfortable with a fast‑paced environment. Understanding of future trends in DTC marketing and technology advancements. Preferred Knowledge and Skills Advanced problem‑solving skills. Strong customer‑focused mindset. Established track record of reliability and good attendance. Ability to envision and communicate the big picture in an inspiring way. Demonstrated ability to quickly and proficiently understand and absorb new information. Strategic leadership expertise. Strong communication and cross‑functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders. Collaborative with the ability to structure mutually beneficial partnerships. Ability to multitask with a high volume of tasks. Flexibility to handle rapid and frequent change and interest in taking on new tasks. High level of organization skills, attention to detail, and ability to prioritize and time‑manage across multiple deadlines. Thrives in a fast‑paced environment and possesses a high level of intellectual curiosity. Unwavering commitment to transparency, accountability, and driving results for yourself and your team members and stakeholders. Acts without being told what to do. Brings new ideas to the company. Exhibits passion and excitement over work. Has a can‑do attitude. Position Details Full‑time, salaried position (40+ hours/week) Pay $70,000 – $90,000 annually, considering skills, qualifications, experience, and location. Benefits and Perks Comprehensive benefits: 100% employee medical coverage, 50% dental and vision (employee only, dependent coverage available), paid time off, life insurance, short‑term disability, long‑term disability, and a 401(k) program with employer match. Casual dress attire. Friendly recreation: ping‑pong tournaments, pool games, and more. AAP/EEO Statement Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law. Supervisory No supervisory responsibilities. Business Office Environment This position operates in a professional office setting. The environment includes the use of standard office equipment such as computers, phones, and printers. Noise levels range from low to moderate and may increase during periods of high activity or team collaboration. The position may require sustained periods of concentration, handling multiple priorities, or meeting deadlines, which may contribute to moderate stress at times. The employee should be able to work effectively in this type of environment and adapt to occasional fluctuations in workflow or office conditions. Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate with members, stakeholders, and colleagues and must be able to exchange accurate information clearly and effectively. The employee frequently remains in a stationary position for extended periods of time and occasionally moves about the workspace. The role also requires constant operation of a computer or other office equipment. The employee may be required to push, pull, or otherwise move up to 10‑30 pounds of various equipment. Duties may include, but are not limited to, repetitive tasks such as operating a computer keyboard and mouse while primarily maintaining a stationary position and occasionally moving about an assigned work area. #J-18808-Ljbffr Eurofins USA BioPharma Services