Adoption Programs Marketing Planner (Portfolio Lifecycle Manager)

Position Overview
Are you passionate about shaping customer experiences that drive product adoption, long-term success, and business growth? We're looking for a strategic and customer-focused Adoption Program Manager (Portfolio Lifecycle Manager) to join our Adoption & Renewal Marketing team.
In this role, you'll play pivotal role in shaping the post-sales lifecycle strategy for a portfolio of SaaS products — from onboarding through adoption and expansion readiness. You'll work at the intersection of Product, Customer Success, Marketing, and Support to design scalable adoption programs, facilitate strategic planning workshops, and ensure every customer interaction contributes to measurable business outcomes.
If you enjoy connecting strategy with execution, simplifying complexity, and designing customer experiences that help users realize value faster, we'd love to hear from you.

Key Responsibilities
Portfolio Lifecycle Strategy

• Develop Portfolio Adoption Blueprints that define customer journeys, key value moments, lifecycle stages, personas, success metrics, and digital touchpoints.
• Continuously evolve lifecycle strategies based on customer maturity, product changes, and business priorities.

Program Design & Optimization

• Design scalable onboarding, adoption, and expansion motions tailored to different customer segments and maturity levels.
• Identify opportunities to improve customer engagement, accelerate time-to-value, and reduce adoption barriers.
• Recommend experiments and new lifecycle initiatives based on customer insights and business objectives.

Cross-Functional Leadership

• Facilitate cross-functional workshops with Product Management, Customer Success, Support, Marketing, Learning Services, and Product Marketing to define adoption strategies and priorities.
• Align stakeholders around shared customer outcomes, program objectives, and success measures.
• Translate strategic discussions into actionable program plans and lifecycle requirements.

Program Management

• Own recurring adoption programs including:
  • Virtual User Groups
  • Early Access Programs
  • Adoption campaigns
  • Portfolio-specific lifecycle initiatives
• Coordinate program planning, timelines, stakeholders, and deliverables to ensure consistent customer experiences.
• Support lower-complexity service requests while ensuring they remain aligned with overall portfolio strategy and customer journey objectives.

Performance Measurement & Continuous Improvement

• Monitor portfolio health using adoption, engagement, and customer success metrics.
• Analyze program performance and identify trends, risks, and opportunities.
• Partner with analytics teams to measure customer outcomes and recommend optimization initiatives.
• Champion a culture of experimentation through pilots, A/B testing, and continuous improvement.

Key Skills and Abilities

• Marketing Strategy & Execution: Proven experience in developing, launching, and managing successful marketing campaigns.
• Analytical Skills: The ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
• Cross-Functional Collaboration: A natural collaborator who can effectively partner with internal teams (Sales, Finance, Product, etc.) to achieve shared goals.
• Project Management: Excellent organizational skills and the ability to manage multiple projects simultaneously, meeting deadlines and delivering high-quality results.
• Customer-Centric Mindset: A deep understanding of customer needs and behaviors, with a passion for building lasting customer relationships.
• Tech Savvy: Familiarity with marketing automation platforms, CRM systems, and content management tools.