Brand Marketing Manager

Brand and Communications shapes how the world sees affirm, and how affirm chooses to be seen That means showing up where perception takes shape: in culture and press, across affirm’s owned and paid channels, and within the company We hold a high standard for craft and clarity, and we work to make affirm a brand people understand, trust, and are proud to choose We’re looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand You’ll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective affirm brand Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns outside the major seasonal moments. Translate business goals, audience insight, and brand strategy into briefs and recommendations that shape how affirm invests in these moments, not just how individual campaigns execute Drive early strategic thinking and lead brief development for partner campaigns, shaping how partner marketing, product marketing, creative, social, paid, and comms work together on audience, narrative, channel roles, and definition of success. Advise these teams on tradeoffs and complex calls, and review creative to ensure execution teams have what they need to build and ship excellent work Set campaign GTM strategy and investment priorities across brand and partner moments, determining how brand operations resources timelines and workflow and how channel leads allocate budget Build a learning culture. Define what’s working across campaigns and turn it into reusable frameworks and standards that make every future effort stronger Own brand measurement and reporting in partnership with paid and analyst functions, both for brand overall and campaign by campaign. Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and give leadership a clear, recurring read on what’s working and what needs to change Benefits Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses Supportive Communities: Get involved with our employee resource groups and community groups Remote-first Workforce: If your role is remote, you can set up shop anywhere in your home country Generous Time Off: Take the time you need when life happens Health Benefits: Get a plan that fits your needs Mental Healthcare: Take care of your mind with great mental health programs Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge Learning & Development: Engage in exciting learning programs to level up your growth Bonus. Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category is a plusYou’re comfortable operating in a complex, matrixed marketing organization, and you’re capable of building alignment across cross-functional partners through influenceYou have a track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business KPIsYou use data to develop and articulate a clear point of view, while staying collaborative and open to new information changing your mindAs a natural creative thinker and problem solver yourself, you know how to partner and get strong creative out of a team. You’ve briefed and run creative work that landed sharp, on strategy, on budget and on timeYou have 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams #J-18808-Ljbffr Affirm