Graphic Designer

Position Number: 010517

Department: Business Services (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

The Graphic Designer is responsible for supporting the marketing efforts of the Business Services unit’s visual graphics and designs. This position is responsible for the execution of design concepts to plan, produce, merchandise, market, and develop informational programs for all Business Services departments and leadership.

The position employs creative and innovative uses of equipment, techniques, and communication Methods to plan, illustrate, and create print and digital marketing materials and communications that effectively convey the mission, objectives, and goals of our unit using Adobe graphic design software, the University’s web Content Management System ( CMS ), email, CRM software, social media, and blogs. Produces custom graphics in multiple formats, including print products (e.g., brochures, flyers, large-format banners, invitations, commercial art installations) and digital assets (e.g., social media graphics, digital photos, web banners, digitally illustrated logos, and mascot updates).

• Plan, illustrate, and create print and digital marketing materials and communications that effectively convey the mission, objectives, and goals of Business Services using Adobe Creative Cloud software, the University’s web Content Management System ( CMS ), social media, and blogs

• Produce custom graphics in multiple formats, including print products (e.g., brochures, flyers, large-format banners, invitations, commercial art installations) and digital assets (e.g., social media graphics, digital photos, web banners, digitally illustrated logos).

• Responsible for shaping Business Services’ visual communication strategy for student orientation in consultation with department staff, the marketing team, and campus partner stakeholders

• Collaborates with the marketing staff of our contractors to ensure consistency in communicating the mission, objectives, and goals of each unit with those of the University to optimize revenue and success of each program.

• Contributes to informational articles and public relations pieces for websites, campus publications, and newsletters relating to Business Services/Business Affairs programs and services.

• Directs printing and distribution of promotional materials for Business Services departments.

• Designs visual assets and selects appropriate typography for multi-platform and video use (e.g., lower-thirds, transition screens, credits, etc.) in consultation with videographer and marketing director.

• Presents information about Business Services products and services to incoming students and families at orientations.

• Researches and identifies new technology related to graphic design and makes recommendations for use and purchase. Stays up-to-date on design trends and techniques.

• Assures compliance with all collegiate licensing regulations in adherence to policies regarding the use of university logos and marks by Business Service departments and business partners.

• Ability to coach interns, student workers, and Business Services department managers in the methods of marketing university auxiliary services and products.

Minimum Experience / Education:

• Graduation from a four-year college or university and

• At least two (2) years of program associate experience; or

• An equivalent combination of training and experience.

Preferred Education Skills and Experience:

• Proficiency with Macintosh products, PCs, and Google Suite

• Proficient in Adobe Creative Suite: Illustrator, Photoshop, InDesign

• Extensive knowledge of layout, color, typography

• Experience creating assets for both digital and print channels

• Knowledge of print formatting and print production workflows, including large-format print

• Vector illustration and logo design skills

• Strong written communication skills, especially in creating web content, email communication, and AP writing style