[Wattpad] Business Finance (FP&A) Manager

Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website [here](

Wattpad follows a hybrid work model, with employees working from our vibrant downtown Toronto office 3x per week.

The Finance team is seeking a Business Finance (FP&A) Manager to act as the P&L owner for Wattpad's overall business - driving improvements in business efficiency and profitability across the organization. Rather than pursuing simple cost reduction, this role champions ROI-driven decision making, evaluating all spend and investments based on the value they return to the business.

The Manager will lead P&L management and financial modeling aligned with the Annual Operating Plan (AOP) and company strategy. A core mandate of this role is budget ownership and cost/efficiency management of company-wide spend - including hosting fees, all software and tools, cloud services, and security-related tools - as well as Marketing, Content, and Paid Content subscription spend, where the role is expected to strengthen cost efficiency and ROI. The role is also expected to actively leverage Google Workspace (GWS) and Claude AI to enhance the speed, depth, and productivity of financial planning and analysis.

What You'll Do:

• Own the Wattpad P&L end-to-end - identify business inefficiencies and drive profitability-improvement initiatives with an ROI-first mindset, not simple cost cutting.
• Lead the Annual Operating Plan (AOP) and strategic planning processes in partnership with the broader team, building and maintaining P&L forecasts and financial models that translate strategy into measurable financial outcomes.
• Own budget management, cost control, and efficiency for all technology spend, including hosting fees, software and tools, cloud services, and security-related tools - monitor, analyze, and optimize company-wide usage and spend, partnering with Engineering, IT, Security, and vendors to align capacity and cost with business needs.
• Drive cost efficiency and ROI improvement for Marketing, Content, and Paid Content subscription spend - analyze marketing campaign performance, content investment returns, and subscription monetization, partnering with Marketing and Content teams to maximize the return on every dollar spent.
• Evaluate investments, initiatives, and vendor contracts on an ROI basis - build business cases and conduct post-investment reviews to guide resource allocation.
• Act as a trusted finance business partner to leaders across Wattpad, delivering actionable insights on revenue, cost drivers, and margin improvement.
• Actively leverage Google Workspace (GWS) and Claude AI to automate reporting, accelerate analysis, and enhance financial modeling and planning productivity.
• Provide ad hoc financial analysis and decision support to Corporate Finance and leadership as needed.

Required Qualifications:

• Minimum of 5 years’ FP&A, business finance, or corporate finance experience, including hands-on P&L management, budgeting/forecasting, and financial modeling.
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace (GWS); demonstrated interest in applying AI tools such as Claude AI to finance workflows.
• Excellent communication and collaboration skills, with the ability to influence stakeholders across functions and levels.
• Ability to work under tight deadlines with a high level of accuracy.
• Solid understanding of P&L structure, ROI analysis, and budget/cost management across hosting fees, software, tools, cloud, and security-related tool spend.
• Bachelor’s degree in Finance, Accounting, Business, or a related field.

Nice To Haves:

• Experience optimizing SaaS/software, server, and cloud/hosting costs, including usage analysis and vendor negotiations.
• Prior exposure to AOP/strategic planning cycles and business partnering with non-finance teams (Engineering, IT, Product, Marketing, Content).
• Experience analyzing marketing ROI, content investment returns, or subscription-based (paid content) business models.
• Korean/English bilingual proficiency.
• MBA, MS in Finance, or CPA designation.
• Strong attention to detail with a proactive, problem-solving mindset.
• Ability to adapt quickly and add value in a fast-paced team environment.

$110,000 - $135,000 a year

What we offer (For Full-Time Only):

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Top industry health benefits, including vision and dental 

Your own health/wellness account to spend each year

• RRSP Contributions (Canada), 401K Contributions (USA)
• Generous vacation and Maternity/Parental leave top-up program
• Corporate discount for gym memberships for you and your family
• Work from almost anywhere in the world for part of the year
• Winter break shutdown and a whole lot more!

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom. About Wattpad Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world. What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse. What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks. How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Unlock the best of both worlds with a role that keeps you connected! Wattpad has a hybrid work model, where employees enjoy the flexibility to connect with colleagues and collaborate on exciting projects in person, as well as the time and space to for productive work from home. This is your opportunity to be a part of our thriving workplace culture.

Wattpad encourages candidates to apply as long as they are authorized to work in Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period.

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.

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