Marketing Manager

The Role The Developer Marketing Manager is building a new function with a clear thesis: the next wave of pipeline won't come from traditional SEO or paid search; it will come from how well Apryse shows up inside AI-generated answers, developer communities, and third-party technical channels. This is a rare early role: you'll help shape what developer-focused AEO (Answer Engine Optimization) looks like in practice: seeding technical content in the right communities, engaging authentically with developers, and ensuring Apryse is the answer when an LLM is asked “what’s the best PDF SDK for Python?” or “how do I add annotation to a React app?” Responsibilities Execute the AEO & off-page strategy across third-party developer channels — Stack Overflow, Reddit, GitHub Discussions, dev.to, Discord communities, and emerging AI-indexed surfaces. Create and distribute genuinely useful technical content: code snippets, integration guides, tutorials, and answers that developers bookmark, not scroll past. Engage in developer communities as a trusted voice for Apryse as a marketer, but as someone who understands the problems developers are solving with document and scanning SDKs. Identify and build relationships with technical influencers, open-source contributors, and community moderators relevant to Apryse's ecosystem. Monitor and grow Apryse's presence in LLM‑generated answers and AI search surfaces, iterating on content strategy based on what’s getting cited and why. Collaborate with product, developer relations, and content teams to surface technical narratives and ensure Apryse's documentation and third‑party footprint are aligned. Track pipeline attribution from off‑page and community activity —you’ll be expected to connect your work to commercial outcomes, not just brand impressions. Help refresh and evolve the Apryse developer brand across external channels, bringing a sharper, more developer‑native voice to everything we put out. Skills You can “speak developer” – you understand the difference between a good code sample and a bad one, even if you’re not writing production code yourself. You’re a hustler who’s comfortable with grunt work: writing the 10th community post, tweaking the content angle again, doing the manual outreach. You don’t wait for scale before doing the work. You’re commercially minded. You know the difference between a campaign that built brand awareness and one that moved pipeline, and you care about the latter. You’re a strong written communicator who can adapt tone; from a precise technical answer on Stack Overflow to a punchy Reddit comment to a detailed integration guide. You’re self‑directed and comfortable in a fast‑moving, early‑stage function where the playbook is still being written. Requirements 3–6 years in developer marketing, developer relations, technical content, or a closely adjacent role – ideally at a company that sells to engineers. A track record of creating technical content that developers actually engage with: tutorials, code walkthroughs, community posts, documentation, or similar. Demonstrated experience building presence in developer communities – you’ve been in the trenches on Stack Overflow, GitHub, Discord, or similar, not just posting from a brand account. Familiarity with AEO, GEO, or LLM‑era content strategy is a strong plus; genuine curiosity about how AI answers are shaped is a must. Experience in a developer tools, SDK, API, or infrastructure company is strongly preferred. SaaS‑only backgrounds are unlikely to be a fit. Benefits Competitive salary commensurate with experience and qualifications. A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings. An uncapped commissions structure. Generous paid time off (PTO) is offered to support the ability to rest and recharge. A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential. Highly autonomous and entrepreneurial environment. Annual recurring WFH allowance for you to purchase items you need for your home office. Ongoing support for learning development so you can master your craft. Work with the hardware you’re most comfortable with (Windows or Mac). Diverse and inclusive workplace where we all learn from each other. Company Description As the industry‑leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, Apryse is committed to delivering cutting‑edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler. Customers such as IBM, Autodesk, DocuSign, Boeing, and Microsoft rely on us to realize their web and mobile strategies for document management, editing, and collaboration as the #1‑ranked commercial document SDK of choice for companies worldwide. As a result, our document technology can be found in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs — and counting — and the highest ratings among PDF productivity apps on the largest online app marketplaces. We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals. #J-18808-Ljbffr