Manager - Targeted Marketing

Support Center - Irving

The Manager - Targeted Marketing is responsible for deepening relationships with customers by planning, developing, and executing email marketing strategies leading to increased customer response. High-level responsibilities include leading the email team and external vendors, implementing industry leading targeting techniques that expand customer engagement, guiding creative efforts, and leading continued growth of the email program.

Major Activities

• Plan approaches for targeted marketing activities which address all stages of the customer lifecycle and are aligned with company strategic, financial, and brand goals. Continuously stay current on evolving CRM and email best practices to drive Michaels to industry leading best practices.
• Manage and lead team to execute email campaigns including managing the creative development process, guiding selection criteria, managing email testing and having final responsibility for ensuring produced emails meets specified objectives. Coordinate with key internal and external partners to ensure success, including Category Marketing, eCommerce, Store Operations, Merchandising, and numerous vendors.
• Manage analytic processes in partnership with CRM and Consumer Insights team including customer segmentation, test planning, results analysis, and application of actionable improvements based on findings. Ensuring email program meets established KPIs.
• Lead and develop direct reports including setting goals, assigning projects, and measuring job performance

Other duties as assigned

Minimum Knowledge/Skills/Abilities

Minimum Education

• Bachelor's degree or equivalent experience
• Marketing

Minimum Type of experience the job requires

• 5 or more years of CRM or email experience
• 3 years of project management experience
• Experience running and optimizing large scale email or marketing programs and developing strategies to increase sales and engagement
• Hands-on experience in developing programs to improve customer retention
• Experience leading a team and managing external partners to meet desired objectives

Other

• Superior project management skills with attention to detail and accuracy
• Strong organization, time management and prioritization skills with ability to work on multiple projects simultaneously
• Understand internal connections & impacts, can take a proactive approach, and make appropriate recommendations, leading to decreased errors
• Self-motivated team member, able to thrive in a fast-paced, result and deadline-driven environment
• Outstanding analytical skills
• Excellent team player with the ability to work cross-functionally
• Excellent leadership skills and desire to develop and inspire team members
• Certifications with Salesforce Marketing Cloud or Movable Ink a plus
• Experience with Salesforce Marketing Cloud, Movable Ink

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit


Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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