Senior Director, Digital Marketing

Senior Director, Digital Marketing Job Summary: The Marketing Team at Rollins College is seeking a Senior Director, Digital Marketing to join their team! The Senior Director of Web & Digital Strategy leads the College's integrated web and digital marketing presence, overseeing a team of four professionals responsible for web development, digital strategy, paid media, and social media. This role shapes the College's digital ecosystem - including its content management system, content strategy, SEO and AEO, and accessibility standards - while stewarding Rollins' institutional social media channels. The senior director also drives digital marketing strategy primarily in support of enrollment across Rollins' College of Liberal Arts, Graduate Studies programs, and Professional Advancement programs. This is a collaborative leadership role at the intersection of brand, technology, and enrollment strategy. Essential Job Functions Establish and implement a vision for the College's web and digital marketing initiatives. Direct the efforts and initiatives of the web and digital marketing functions for the College, including web design and development, content management, SEO and AEO, paid media, social media, content marketing, lead generation and conversion strategy, website testing/optimization, and other functions for overall College digital marketing. Lead the development, implementation, and optimization of digital marketing strategies to support the enrollment funnel - lead generation to matriculation. Lead the optimization of marketing automation and lead‑generation and lead‑nurturing processes through paid media, organic social, web content, and email. Establish closed‑loop analytics with the Office of Admission to measure, monitor, and optimize web and digital marketing strategies, including multi‑touch attribution and CRM‑integrated reporting. Help coordinate in‑house and freelance resources to develop content and creative for the website and digital marketing campaigns. Consult on the strategy, setup, and reporting of all paid digital campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all web and digital platforms. Manage the relationship with the College's web accessibility vendor and lead strategies to ensure the College is compliant with web accessibility standards. Analyze and understand the school's position in the marketplace and develop strategies to reach target audiences. Research and test new marketing channels and opportunities, while having existing knowledge of best practices used in competitive industries. Effectively manage projects to ensure initiatives are completed on time and within budget. Minimum Qualifications & Education Bachelor's degree in marketing, communications, digital media or related field. At least 7 years of progressive experience in web and digital marketing. At least 3 years in a leadership or management role. Experience leading small web and digital marketing teams and working directly with third‑party vendors. Preferred Qualifications Experience working in higher education. Knowledge, Skills, and Abilities Strong project management skills and experience managing complex projects that involve both direct reports and other teams to achieve timely deliverables. Ability to identify markets, competition, and target audience in the execution of strategic marketing initiatives. Familiarity with AI‑assistant digital marketing tools, including generative AI for content and reporting and AI‑driven paid media optimization. Working knowledge of digital data privacy regulations and best practices, including cookie consent management and FERPA implications for digital marketing. Expertise in website management and optimization, paid media, social media, SEO and AEO, web accessibility, and full funnel strategy. Experience with marketing automation platforms, particularly HubSpot, including campaign workflows, enrollment funnel reporting, and integration with sales CRM (Slate). Strong verbal and written communications. Ability to manage multiple priorities in a fast‑paced environment and maintain attention to detail. Work Environment Campus‑based, front‑facing customer service position, working in an office and meeting environment. Regular use of a computer and databases. Must be able to work flexible hours which includes evenings, and weekends based on business needs. Benefits & Perks 25 Days - Paid Time Off (vacation, sick and personal time) 10 Days - Paid Holidays 5 Days - Paid College Closure Days Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire) 100% Employer‑Funded Health Reimbursement Account ($125+/month) 100% Employer‑Paid Short & Long Term Disability Insurance Domestic Partner Benefits 11.5% Employer Retirement Contributions Discounted On‑Campus Dining Meal Plans Free On‑Campus Parking Free Access to Campus Amenities (gyms, pools, library, sporting events and more) Free Full Tuition for Employees and their Families Pet Insurance 100% Employer‑Funded Employee Assistance Program Flexible Spending Accounts Award‑Winning Wellbeing Programs Plus More! Additional Perks Rollins College is conveniently located on multiple Lynx Bus Routes (Winter Park/Rosemont‑9 & Winter Park/Springs Village‑23) and within walking distance from the Winter Park SunRail Station Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards, and more) Free E‑Training Courses & Professional Development Opportunities IT Software & Laptop Discounts (Apple, Lenovo, and more) College Bookstore Discounts Annual Service Awards & Recognition Programs Discover what it's like to live in Orlando: Live, Work, Play and Learn Plus More! Equal Employment Opportunity Rollins College is an equal opportunity institution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. To learn more about our commitments, visit . Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to View email address on click.appcast.io Employment Eligibility All new employees must be eligible and show employment eligibility verification by the first date of employment at Rollins College, as legally required (e.g., Form I-9). Rollins College will require proof of authorization to work in the United States. Further, based on the September 19, 2025, Presidential Proclamation and accompanying guidance from the USCIS and Department of State, the College may not be able to offer H-1B sponsorship. Particularly the College is not able to pay the required fee accompanying new H-1B visa petitions. FLSA Status Exempt Service Months 12 #J-18808-Ljbffr Pws