Senior Account Executive, Digital

Senior Account Executive, Digital In this role, you will partner closely with account leads, creatives, and clients to translate campaign objectives into effective digital strategies and execution across social, email, web, and paid channels. You will own digital workstreams day to day, anticipate client and team needs, and ensure high-quality delivery across accounts. Responsibilities Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels. Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action. Oversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices. Write and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging. Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines. Performance, Analytics & Optimization Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools. Analyze campaign results and translate data into clear insights and recommendations for optimization. Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed. Client Leadership & Cross-Functional Collaboration Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps. Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions. Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution. Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors. Mentor and support junior digital staff, providing guidance, feedback, and quality control. Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards. Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm. Business Development & Practice Growth Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition. Support pitch meetings and client presentations as a digital subject-matter contributor. Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work. Help strengthen RALLY’s digital practice through collaboration, knowledge-sharing, and continuous improvement. Qualifications 5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organization. Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance. Strong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilization. Hands‑on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems. Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations. Excellent writing and editing skills, with experience crafting high-performing digital copy across channels. Comfortable serving as a client‑facing lead, including presenting performance updates and strategic recommendations. Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines. Experience mentoring or guiding junior staff and contributing to team development. High emotional intelligence, sound judgment, and the ability to operate independently with accountability. Alignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact. Nice to Have Experience working on issue advocacy, political, or public affairs campaigns. Exposure to paid media planning, budget management, or ad operations. Familiarity with influencer, creator, or partnership‑based digital strategies. Experience supporting website updates or content management systems (e.g., WordPress). Comfort contributing to digital strategy frameworks or playbooks. Experience helping teams improve digital workflows, QA processes, or performance standards. Benefits and Perks Flexible time off policy for salaried employees. Two months each year of remote work flexibility (July and December). Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day. One week of paid time off between Christmas and New Year’s Day. One‑month paid sabbatical after seven years at RALLY. 401(k) plan. Generous health, dental, and vision benefits. Transportation and technology stipends. RALLY is a hybrid workplace. Team members are expected to work on‑site two days per week to foster collaboration and connection, with flexibility on other days. The salary range for this position is $71,000–$81,000, with opportunities for growth and advancement based on performance and contributions to the team’s success. #J-18808-Ljbffr Rally