Director of Sales

About This Role 

Why This Opportunity Stands Out

• Join a consumer health company at an exciting stage of U.S. expansion and growth.
• Step into a highly visible leadership role with direct access to executive decision-makers.
• Help capitalize on strong retailer interest and significant distribution opportunities across multiple brands and categories.
• Influence commercial strategy while maintaining ownership of customer relationships and sales execution.
• Help build and scale sales processes, capabilities, and organizational infrastructure as the business grows.
• Enjoy the agility and impact of a lean organization while benefiting from the support of an established international business.
• Play a key role in shaping the future U.S. commercial organization and driving long-term growth.

What You'll Do in This Impactful Role

• Own revenue, distribution, and profitable growth across assigned retail accounts and channels.
• Develop and execute customer strategies, annual business plans, and growth initiatives in partnership with senior commercial leadership.
• Drive distribution expansion, assortment optimization, and new product placement opportunities across grocery, drug, mass, specialty, military, and emerging retail channels.
• Lead customer-facing activities including line reviews, business reviews, strategic presentations, and retail negotiations.
• Commercialize new products and innovations, translating brand priorities into retailer-specific growth opportunities.
• Own customer forecasting and business planning, proactively identifying risks, opportunities, and action plans.
• Manage promotional planning and trade execution, evaluating effectiveness and return on investment.
• Lead and hold third-party brokers accountable for execution, customer engagement, and sales performance.
• Partner cross-functionally with Marketing, Ecommerce, Finance, Supply Chain, Operations, Regulatory, and external partners to deliver business objectives.
• Lead, coach, and develop direct reports while helping build future sales capabilities as the organization scales.
• Establish scalable sales processes, operating rhythms, and performance metrics to support continued growth.

What You Need to Succeed

• Proven sales leadership experience within CPG, consumer healthcare, OTC, personal care, wellness, or related retail-driven industries.
• Strong understanding of U.S. retail channels, category management, customer planning, pricing, promotions, and trade investment.
• Demonstrated success driving profitable growth through distribution expansion, customer development, and strategic account management.
• Strong retailer-facing selling and negotiation skills, with the ability to influence decision-makers and build long-term relationships.
• Exceptional presentation and storytelling abilities, translating data and insights into compelling customer recommendations.
• Experience using syndicated and customer data to identify opportunities, assess performance, and guide decision-making.
• Ability to operate successfully in a lean, entrepreneurial, fast-paced environment.
• Strong communication, collaboration, and stakeholder management skills.
• Highly organized, resourceful, and execution-focused with a proactive approach to problem-solving.
• Leadership style grounded in accountability, ownership, and results.
• Bachelor's degree in Business, Marketing, or a related field, or an equivalent combination of education and relevant experience.

Preferred Experience

• 10+ years of progressive sales and commercial leadership experience within consumer products, healthcare, OTC, personal care, wellness, or related industries.
• 5+ years of people leadership experience, including coaching, development, and performance management.
• Experience managing major U.S. retail accounts across drug, mass, grocery, specialty, and other retail channels.
• Advanced experience leveraging Nielsen, Circana, or similar syndicated data sources to drive category and customer insights.
• Experience managing third-party brokers, sales agencies, or external sales partners.
• Proven success launching new products and securing distribution growth with national retailers.
• Experience supporting high-growth, scaling, or entrepreneurial organizations.
• Established retailer relationships within consumer healthcare, OTC, wellness, or adjacent categories are highly valued.
• MBA or other advanced business education.
• Experience within consumer health, wellness, women's health, or adjacent healthcare categories.
• Experience leveraging AI tools (e.g., ChatGPT, Claude, Copilot, or similar) to enhance productivity and workflow efficiency.

Why Join This Opportunity

• Play a critical leadership role during a period of significant commercial expansion and brand growth.
• Partner directly with experienced executive leaders and influence company strategy and business performance.
• Help build the future U.S. sales organization, shaping processes, capabilities, and team structure.
• Lead growth across a portfolio of innovative consumer health and wellness brands with significant retail expansion opportunities.
• Enjoy broad scope, high visibility, and meaningful decision-making authority.
• Competitive compensation package designed to reward leadership, impact, and long-term success.
• Opportunity to leave a lasting mark on a growing business rather than simply maintaining an established territory.