Digital Marketing Specialist

Responsibilities Hamilton Company is seeking a highly creative and proactive digital marketing professional who is passionate about learning and engaging with the Life Sciences industry. This role requires someone who goes beyond execution, bringing fresh ideas, curiosity, and insight into every project. The ideal candidate will create compelling written and visual content (LinkedIn posts, email campaigns, webinar scripts), direct and moderate webinars, and continuously monitor and optimize digital activities for measurable impact. Key responsibilities include: Creative Content Development Write and design engaging content for social media, email, and webinars that reflects industry knowledge and sparks conversation. Collaborate with internal teams to uncover insights and translate them into compelling stories. Webinar Leadership Plan, direct, and moderate webinars with confidence and professionalism. Develop scripts and interactive elements that keep audiences engaged. Performance Monitoring & Optimization Track and analyze campaign performance; report insights and recommend improvements. Apply learnings to future campaigns to drive continuous growth. Innovation & Curiosity Stay informed about industry trends, company products, and customer needs. Experiment with new formats, tools, and strategies to enhance engagement. Professional Discipline Manage deadlines and priorities effectively. Communicate proactively and maintain accountability for deliverables. Qualifications Strong creative writing and visual content skills. Demonstrated curiosity and ability to learn about complex industries. Experience in digital marketing analytics and reporting. Comfortable hosting and moderating webinars. Organized, disciplined, and responsive in communication. Familiarity with tools like HubSpot, Google Analytics, and Adobe Creative Suite. Education/Experience Bachelor’s degree in Marketing, Communications, or related field; Scientific background is a plus. Expertise in social media platforms and digital marketing strategies. Project management skills and attention to detail. It is the policy of this organization to provide equal employment opportunities to all qualified applicants without regard to race, creed, color, national origin, sex, age 40 and over, disability, marital status, sexual orientation, gender identity, genetic information, citizenship status, religious preference, or veteran status in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. #J-18808-Ljbffr