Regional Studio Manager

Job Description – Regional Studio Manager

Classification: Exempt
Management Level: Mid-level
Reports to: Regional Sales and Operations Manager

Summary/Objective
The Regional Studio Manager is a leadership role responsible for overseeing performance across multiple studios, including member acquisition, retention, team development, and achievement of sales and operational goals for at least two locations. This role is accountable for hiring, onboarding, coaching, and supervising studio teams while driving consistent execution of brand standards and business objectives. The Regional Studio Manager is responsible for driving revenue growth, improving profitability, and ensuring best-in-class member experience across all assigned studios. This leader establishes clear performance expectations, monitors key business metrics, and actively coaches teams to achieve sales targets and operational excellence. In partnership with the Head Coach, the Regional Studio Manager aligns sales, operations, and fitness execution to ensure consistency and high performance across the market. This role reports directly to the Regional Sales and Operations Manager and leverages strong business acumen and data-driven insights to identify opportunities, solve problems, and deliver results across multiple studios.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Team Member Experience

· Lead, coach, and develop Studio Managers and studio teams to consistently deliver brand standards across member experience, sales execution, operations, and financial performance.

· Hold Studio Managers accountable to performance expectations through regular coaching, feedback, and development planning.

· Ensure appropriate staffing across assigned studios through proactive workforce planning, talent deployment, and succession planning.

· Build leadership bench strength by recruiting, selecting, and developing high-quality internal and external talent.

· Support and reinforce training initiatives to ensure consistent onboarding, ongoing development, and operational excellence.

· Partner with Studio Managers, Head Coaches, and the Regional Sales and Operations Manager to develop and execute action plans that drive growth, improve performance, and achieve business objectives.

· Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.

Financial Performance

· Oversee sales performance, utilization, and overall operational execution across all assigned studios to ensure consistent achievement of business goals.

· Drive profitability by increasing membership, maximizing class bookings, and growing ancillary revenue while maintaining disciplined expense and labor management.

· Generate and support lead generation through community outreach, marketing initiatives, and local market engagement strategies.

· Monitor, analyze, and report on studio performance metrics through accurate and timely daily, weekly, and monthly reporting.

· Develop Studio Managers’ financial acumen to strengthen accountability, improve unit-level performance, and drive consistent results.

· Lead execution of sales strategies and local market initiatives to ensure achievement of revenue and membership growth targets.

· Ensure consistent execution of corporate promotions and community marketing efforts to drive brand awareness and studio performance across all locations.

· Champion a consistent, high-quality member experience across all assigned studios in alignment with brand standards.

· Partner with studio teams to promptly address and resolve member inquiries, concerns, and escalations in a professional and effective manner.

· Conduct regular studio visits (1–4 per week per location, as needed) to assess performance, reinforce standards, and provide real-time coaching across service, sales, and facility execution.

· Monitor member feedback, team feedback, and satisfaction trends to ensure timely follow-up and sustained corrective actions that improve overall experience and retention.

Studio Operations

· Oversee and ensure consistent execution of studio operations across all assigned locations, including compliance with company policies, procedures, and brand standards.

· Maintain accurate inventory tracking of studio equipment, shipments, supplies, janitorial materials, and retail merchandise, including apparel, heart rate monitors, accessories, and other devices.

· Monitor operational performance and partner with Studio Managers to identify gaps, implement solutions, and improve underperforming locations.

· Support resolution of operational issues, including employee relations matters, HR processes, inventory management, supply chain coordination, and facility maintenance.

· Leverage meetings, reporting tools, and digital communication platforms to drive alignment, communicate priorities, and ensure operational consistency across all studios.

· Ensure cleanliness, upkeep, and functional efficiency of all studio facilities and equipment, including coordination with internal teams and external vendors as needed.

Core Competencies

· Confidentiality - ability to work with highly sensitive information in a confidential manner.

· Efficiency Orientation – gets the most out of limited resources while achieving quality results.

· Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.

· Mature Confidence – approaches others assertively, responsibly, and supportively.

· Relationship building - Excellent people skills, with an ability to partner with a dynamic leadership team.

· Integrity – Demonstrates honesty and strong values through consistent action.

· Energy and Stamina – Focuses on a high level of energy for the business and manages stress effectively.

· Motivation and Engagement – A motivational leader who energizes individuals, encouraging innovative strategies for approaching work. Demonstrates integrity and strong values through consistent action.

· Emotional intelligence - The ability to truly understand what everyone on the team needs to thrive and feel fulfilled.

· Effective leadership skills that include inspiring and mentoring a team. Ability to respond effectively to the most sensitive inquires with empathy. Value working in a multicultural environment.

· Ability to manage unexpected challenges with a calm and professional demeanor while maintaining professionalism and a positive service attitude at all times. Results orientated and self-motivated.

· Ability to respond effectively to the most sensitive inquiries or complaints. Proactive, reliable, and consistent. Ability to work under pressure and manage unexpected challenges with a calm and professional demeanor.

· Strong cross-functional collaboration and communication skills. Ability to work effectively and collaboratively in a team environment. Ability to build relationships provide exceptional service attitude. Excellent people skills.

· Ability to represent, effectively and professionally, the organization to a wide variety of audiences.

· Sharp listening skills and critical thinker. Results driven and possess exceptional problem-solving and research skills.

· Maintains professionalism and a positive service attitude at all times. Maintain appropriate professional boundaries.

· Excellent verbal, written, and presentation skills.

Supervisory Responsibility
This position directly manages Studio Managers and is responsible for the overall direction, coordination, and performance of assigned studios, including oversight of operations, financial results, and team effectiveness.

Work Environment
This position operates primarily within studio environments, with regular time spent working at a computer, communicating with team members and members in person and by phone, and utilizing standard office equipment, including computers, phones, photocopiers, and filing systems. The role requires frequent movement throughout studio locations, including prolonged periods of walking both inside and outside of the studio environment. The position also involves regular interaction with team members and members in active fitness studio settings that may be loud or fast-paced at times.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is regularly required to talk and hear. This position is largely a sedentary role; however, some filing is required. This position requires the ability to occasionally lifts up to 30 pounds and bend or stand as necessary.

Position Type/Expected Hours of Work
As a full-time position, business hours are Monday through Friday. Longer hours, evenings, and weekend work as necessary.

Travel
This role requires regular travel of up to 75% within a designated region, typically supporting 5–15 studios within approximately a two-hour drive radius; occasional out-of-state travel may be required.

Education/Requirements:

· High school diploma or equivalent required; Bachelor’s degree in Business, Management, or a related field preferred.

· Minimum of 2+ years of experience in retail, fitness, hospitality, or direct sales management environments with demonstrated success in lead generation, team leadership, and performance management.

· Prior single-unit management experience required; multi-unit experience strongly preferred, with boutique fitness, health club, gym, or Orangetheory Fitness experience a plus.

· Demonstrated ability to lead and develop teams, drive sales performance, and manage operational and financial results in a fast-paced environment.

· Passion for health, fitness, and delivering exceptional member experience.

AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement
AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.