Partner Marketing Specialist

Role Description

Avalara is looking for a Senior Partner Marketing Manager to support the development and execution of partner marketing programs that drive pipeline and revenue growth across Avalara’s partner ecosystem. Reporting to the Director of Partner Marketing, you are responsible for executing multi-channel, partner-led campaigns aligned to partner type, tier, and regional priorities. You will collaborate closely with Partner Management, Revenue Marketing, and Strategic Alliances to deliver full-funnel programs that generate demand, accelerate pipeline, and strengthen partner engagement. This is a remote, US based position.

Responsibilities

• Plan and implement partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions.
• Collaborate with Partner Managers and team members to build full-funnel campaign strategies that promote awareness, engagement, and conversion.
• Manage multi-touch partner campaigns, managing deliverables, and content milestones to ensure high-quality launches.
• Develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals.
• Manage in-channel activation plans for assigned campaigns, ensuring targeting, cadence, and sequencing align with partner expectations and program goals.
• Monitor and optimize campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness.

Qualifications

• 4–6 years of experience in B2B marketing, with 3–5 years in partner marketing, demand generation, or channel marketing within a SaaS environment.
• 3+ years of experience executing partner marketing programs that contribute to pipeline generation and revenue outcomes.
• Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs.
• Experience building multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24).
• Familiarity with applying AI tools for segmentation, targeting, and campaigns.

Pay Range Details

• Colorado: $111,300 - $178,100 (annually)
• Washington: $111,300 - $196,700 (annually)
• California: $111,300 - $215,400 (annually)
• NYC: $122,900 - $215,400 (annually)

Benefits

• Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.

Company Description

Avalara is defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it.