Social Media & Marketing Coordinator

Job Description

Job Description

Benefits:

• Event Admission
• Employee discounts
• Free food & snacks

Marketing & Social Media Coordinator — Eberly & Central Machine Works

Position Summary
Owns day-to-day marketing execution for Eberly and Central Machine Works — social media, content production, website/RSVP management, and daily marketing ops across Instagram, TikTok, and related platforms. Serves as the on-camera personality for both brands, produces short-form video, covers events, manages community engagement, and coordinates influencer partnerships.

Responsibilities

On-Camera & Content

• Recurring on-camera host for both brands in Reels, TikToks, and Stories; interviews chefs, bartenders, brewers, musicians, and guests
• Plans, shoots, and edits short-form video on a consistent cadence highlighting food, beverage, interiors, and events
• Develops recurring content series per brand; maintains a shared content calendar tied to events, menu launches, and beer releases

Event Coverage & RSVPs

• Covers key events (brunches, dinners, buyouts, live music, festivals, beer releases) with pre/day-of/post content
• Manages RSVPs and event listings end-to-end; tracks guest counts and routes inquiries
• Coordinates with events, beverage, and culinary teams on the confirmed-event workflow

Website & Daily Marketing Ops

• Keeps both websites current (listings, menus, hours, promotions)
• Handles daily marketing tasks: scheduling posts, prepping assets, queuing newsletters
• Drafts and sends email newsletters on a regular cadence; flags pipeline bottlenecks

Community Management

• Monitors and responds to DMs, comments, mentions, and reviews across both accounts
• Triages guest inquiries to the right team members
• Reaches out to communities that fit both brands for partnership and event-hosting opportunities

Influencer & Partnerships

• Identifies, vets, and reaches out to Austin-area creators and local media
• Coordinates hosted visits, comped tabs, and paid partnerships within budget
• Manages Instagram Collabs; maintains a roster of collaborators

Reporting

• Tracks reach, engagement, follower growth, saves, and shares; provides a monthly summary per venue
• Monitors platform trends and recommends content strategy adjustments

Required Qualifications

• Demonstrated short-form vertical video experience with a portfolio
• Comfort as a recurring on-screen host
• Proficiency in CapCut, InShot, or Adobe Premiere Rush
• Strong written communication and brand voice
• Able to manage two brands' calendars, RSVP systems, and daily execution with follow-through
• Basic website/CMS update experience
• Reliable transportation between South Lamar and East Austin
• 21+ preferred for bar/taproom access; under-21 candidates considered

Preferred Qualifications

• Prior social/marketing experience (business, brand, or freelance)
• Existing personal content channels or following
• Familiarity with Meta Ads Manager or TikTok Ads
• Photography, graphic design, or motion design skills (Lightroom, Canva)
• Familiarity with Resy, OpenTable, Eventbrite, Yelp, Google, or Untappd
• Website/CMS experience (Squarespace, WordPress, or similar)

Schedule
Full-time, ~40–45 hrs/week. Onsite at both venues with one remote day/week. Evening/weekend availability required (baseline: Central Mondays / Eberly Wednesdays / on-site Thursdays).

Compensation & Benefits

• Salary: $40,000–$45,000/year, based on experience
• Dining credit at Eberly, beer credit at Central Machine Works
• Subscription/material stipend

Flexible work from home options available.