Marketing Vice President

To support a growing educational toy company, the full-time remote VP of Marketing will lead the development and execution of comprehensive marketing strategies, oversee creative initiatives, and drive brand growth to achieve ambitious revenue targets. Key responsibilities Develop and execute a comprehensive marketing strategy aligned with revenue targets across various platforms Lead creative strategy and performance marketing initiatives to enhance brand awareness and consumer engagement Manage marketing budgets and oversee the marketing team to ensure effective campaign execution and brand consistency Required qualifications 8+ years in consumer brand marketing, with at least 3 years in a leadership role Proven experience scaling a DTC or CPG brand and driving measurable revenue growth through marketing initiatives Strong understanding of DTC, Shopify, and social media advertising, particularly on Meta and TikTok Experience with influencer marketing and managing creative agencies or partners Advanced proficiency in AI applications that enhance marketing efficiency and performance