Senior Manager, Competitive Intelligence

Senior Manager, Competitive Intelligence

Multiple locations

Hobokin, NJ: $108,000 - $216,000/yr San Bruno, CA: $117,000 - $234,000/yr Regular/ Permanent Salaried

Position Summary...

Walmart Connect is seeking a Senior Manager, Competitive Intelligence to build and lead a centralized Voice-of-Market and competitive intelligence capability within the Marketing Strategy team. This role will help leadership understand how Walmart Connect is positioned relative to competitors across retail media networks and media technology platforms and translate those insights into clear strategic recommendations for marketing leadership.

What You'll Do...

The Senior Manager will analyze the retail media and media technology landscape to understand Walmart Connect's position relative to competitors. Combine insights from third-party research, industry reports, analyst coverage, and advertiser feedback to identify emerging trends, threats, and opportunities. Monitor how competitors position, package, and market their advertising products to advertisers. Identify patterns in competitor messaging, product launches, and go-to-market strategies.

Lead the centralized Voice-of-Market capability within Marketing Strategy, including advertiser perception measurement and sentiment tracking. Partner with research vendors and internal teams to ensure methodology rigor and consistent measurement. Expand measurement across all Walmart advertiser segments.

Synthesize competitive intelligence, advertiser sentiment data, and performance insights into clear executive-level narratives. Translate complex research and market signals into structured insights and actionable recommendations for leadership. Develop point-of-view perspectives on competitive positioning and marketing strategy implications. Provide insight-driven guidance on where marketing should invest, differentiate, or adjust strategy.

Integrate insights into executive planning rhythms, including quarterly business reviews and leadership updates. Establish a standardized reporting cadence for market and sentiment insights across the organization. Ensure leadership has a consistent view of market perception, satisfaction, advocacy, and competitive position.

Partner closely with teams across Marketing, Product & Analytics, Media Insights. Provide strategic guidance while enabling functional teams to act on insights.

What Success Looks Like

• Leadership has a clear, consistent understanding of Walmart Connect's competitive position in the retail media ecosystem.
• Advertiser perception and satisfaction metrics are centralized, standardized, and integrated into leadership decision-making.
• Competitive insights are translated into clear strategic recommendations that shape marketing priorities and investment decisions.
• The organization has a trusted, single source of truth for market sentiment and competitive intelligence.

Qualifications

• 6–8+ years of experience in competitive intelligence, strategy, market research, consulting, or marketing strategy
• Experience analyzing media, advertising technology, or digital marketing ecosystems
• Strong ability to synthesize multiple sources of data into strategic insights and narratives
• Experience presenting complex insights to senior leadership or executive audiences
• Strong analytical, storytelling, and strategic thinking skills

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field. Option 3: 6 years' experience in data analysis, data science, statistics, or related field. 1 year's supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.