Digital Media Specialist

Digital Media SpecialistEmbry-Riddle Aeronautical University (ERAU) seeks a dynamic, student-centered, and forward-thinking Digital Media Specialist to provide visionary leadership.The Digital Media Specialist is a key member of the Digital Strategy team responsible for creating high-quality, social-first multimedia content to support the university's brand and enrollment marketing efforts. This role focuses heavily on video production and editing, developing engaging content tailored for platforms such as YouTube, TikTok, Meta and other digital channels.Working closely with the Associate Director of Social Media Strategy, the Specialist captures, edits and delivers compelling video content, including student stories, event coverage and day-to-day brand moments. Content is primarily captured using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools) while also leveraging professional DSLR, mirrorless and cinema-style camera systems as needed to support higher-level productions and special projects. The Specialist should have working knowledge of professional camera, audio and lighting equipment and be comfortable operating in a variety of production environments, though the role is primarily focused on agile, in-the-field content creation rather than studio-based production work.The Digital Media Specialist demonstrates strong technical proficiency in video editing tools, such as Adobe Premiere Pro or similar software, with the ability to produce polished, professional edits optimized for platform-specific formats. They have a strong understanding of social video formats, including both short-form and long-form content, and how they perform across platforms, particularly YouTube and TikTok.The Specialist applies this knowledge to create content that aligns with platform best practices and audience behavior and is able to provide recommendations on how to effectively leverage these platforms, including content structure, pacing and storytelling approaches to maximize engagement and reach.The Specialist contributes to both organic and paid initiatives by developing multimedia assets that align with campaign goals and creative direction. They are responsible for executing video concepts, repurposing content across platforms and ensuring all deliverables meet brand standards and best practices.This role emphasizes hands-on content creation and post-production, requiring a strong eye for storytelling, pacing and visual quality. The Specialist applies performance insights and platform knowledge to refine content and enhance overall effectiveness, while staying current on trends, tools and emerging formats.The Specialist works both independently and collaboratively, managing multiple projects and delivering high-quality content that supports university priorities and elevates the institution's digital presence.For nearly 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries.Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow.Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence—and help shape the future of aerospace.Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.QualificationsBachelor's degree in Digital Media, Communications, Film, Marketing or a related field3-5 years of related work experience in creative design, marketing, video editing or other applicable roleStrong proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or similar), with the ability to produce polished, professional edits optimized for social platformsDemonstrated ability to capture and create high-quality, social-first video content using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools)Strong understanding of social media video formats, including short-form and long-form content, particularly for YouTube and TikTokKnowledge of platform best practices, including pacing, hooks, storytelling structure and audience engagement strategiesAbility to translate creative concepts into engaging video content that aligns with brand standards and campaign goalsStrong storytelling skills with an understanding of visual composition, timing and narrative flowExperience optimizing video content for performance, including titles, thumbnails, captions and formattingAbility to analyze content performance using platform analytics and apply insights to improve future contentWorking knowledge of accessibility standards for video content, including captions, on-screen text and visual clarityStrong attention to detail and ability to maintain consistency and quality across all contentAbility to manage multiple projects and meet deadlines in a fast-paced environmentStrong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholdersAbility to work independently, take direction and execute projects with minimal supervision