Director of Sales

Director Of Sales

We are seeking a highly strategic and commercially driven Director of Sales to lead and grow two of our most important retail partnerships: Sephora and Ulta Beauty.

The Director will own the overall business strategy, performance, and long-term growth plans for Sephora, Ulta Beauty and other key retail partners. This individual will be responsible for developing and executing retailer-specific growth strategies, identifying opportunities to expand market share, leading annual planning, and serving as the primary commercial partner between Farmacy and our retail accounts.

This is a highly visible role requiring strong cross-functional leadership and close partnership across Marketing, Product Development, Digital, Operations, Finance, and executive leadership to ensure we are maximizing brand presence, profitability, and long-term retailer success.

This role requires a strong operator, exceptional relationship builder, and a highly strategic leader who brings deep expertise managing Sephora as a key prestige beauty retailer, understands the evolving beauty landscape, and has a proven track record driving sustainable growth within large-scale retail partnerships. This role would manage 1 direct report at the Coordinator level.

Key Responsibilities:

Strategic Account Leadership & Growth Strategy

• Own and lead the overall business strategy for Sephora and Ulta, driving topline revenue growth and long-term strategic expansion across both accounts
• Develop retailer-specific growth strategies that position Farmacy for increased market share, stronger brand ranking, and accelerated category performance
• Build and execute annual joint business plans aligned to both internal revenue goals and retailer priorities
• Identify whitespace opportunities across assortment, category expansion, exclusives, promotions, merchandising, and new product launches

Sephora & Ulta Commercial Partnership Management

• Serve as the primary relationship owner with merchant teams and senior retail partners at both Sephora and Ulta
• Build strong executive-level partnerships and proactively identify opportunities to deepen retailer relationships and unlock future growth opportunities
• Lead all retailer negotiations including assortment expansion, promotional strategy, investment planning, launch opportunities, and long-term commercial agreements
• Bring deep knowledge of Sephora's operating model, merchandising structure, and go-to-market ecosystem to inform business strategy and decision making

Retail Performance

• Partner cross-functionally to ensure best-in-class execution across all retail touchpoints, maximizing both consumer conversion and brand visibility
• Oversee launch strategy and ensure strong execution of product launches, visual merchandising, retailer programming, and campaign activation
• Partner closely with demand planning and operations teams to ensure inventory health and operational excellence across both accounts

Financial Ownership & Business Management

• Own the overall financial performance of retail accounts with full accountability for achieving sell-in revenue targets and driving sustainable, profitable growth across both accounts
• Manage the full P&L for both retail accounts, monitoring revenue performance, promotional investments, and overall business profitability
• Lead forecasting and annual business planning processes, ensuring accurate sales projections, inventory alignment, and strategic investment decisions
• Develop and manage retailer-specific budgets, including trade spend, promotional investments, marketing support, sampling, and retailer programs to maximize return on investment
• Continuously analyze business performance, identifying risks and opportunities while making data-driven recommendations to improve sales performance, profitability, and long-term channel growth

Cross Functional Leadership

• Collaborate closely with brand marketing, digital, product development, finance, operations, and executive leadership to align retailer strategies with broader company priorities
• Provide retailer insights and market intelligence that help inform innovation pipeline, product development decisions, and future category opportunities
• Act as the internal voice of the retailer, ensuring teams are aligned around strategic priorities and executional excellence

Business Analysis & Performance Management

• Own forecasting, sales reporting, retailer scorecard tracking, promotional analysis, and ongoing business performance reviews
• Monitor category trends, competitive landscape, ranking performance, and evolving retailer strategies to proactively identify risks and opportunities
• Translate data into actionable recommendations that improve business performance and strengthen long-term growth