Demand Generation Campaign Marketing Manager

Overview Brightpearl by Sage helps ecommerce and omnichannel retailers manage everything that happens after the buy button — from inventory and orders to fulfillment and accounting. As retailers grow, the complexity behind the scenes grows with them. This role helps bring our Retail campaigns to market so we can reach the right businesses, engage the right buyers, and support pipeline growth across North America and UKI. Location & Hybrid Requirements 3 days per week of in-office collaboration from our Austin Office (405 Colorado St). Minimum Qualifications 4 years of B2B SaaS demand gen or integrated campaign marketing planning and execution — ideally supporting pipeline-focused campaigns across multiple channels. Proven ability to manage campaign execution from brief to launch, including timelines, deliverables, stakeholder coordination, optimization, and reporting. Hands‑on knowledge of campaign channels such as email, digital, webinars/events, partner marketing, paid media, content syndication, and sales follow‑up. Strong working proficiency with CRMs and marketing automation platforms such as Salesforce, HubSpot, or similar. Ability to use campaign performance data to understand what is working, identify gaps, and recommend improvements tied to engagement, conversion, and pipeline. Campaign Planning & Execution Own the execution, start‑to‑finish management, of global and regional marketing campaigns for Sage’s retail vertical across North America and UKI. Manage inbound, outbound, and partner‑led campaign execution, including campaign briefs, timelines, launch plans, deliverables, optimization, and post‑campaign reporting. Collaborate with cross‑functional teams to ensure campaign messaging, creative assets, and execution plans align with business objectives and brand guidelines. Keep campaign activity on track by managing timelines, dependencies, stakeholder inputs, and regional execution needs. Content Development & Campaign Asset Management Work with cross‑functional teams and agency vendors to create, gather, and manage campaign assets, follow‑up content, and promotional materials that support the buyer journey. Collaborate with content writers and designers to manage and optimize campaign assets across websites, blogs, landing pages, and other digital properties. Support campaign‑related social promotion by coordinating content, scheduling needs, and visibility opportunities with the appropriate channel owners. Ensure campaign assets are accurate, timely, aligned to messaging, and ready for use across digital, email, event, partner, and sales follow‑up channels. Email & Lead Nurture Programs Build and manage segmented email lists, email campaigns, and nurture programs in HubSpot to convert leads and accelerate pipeline. Continuously test, measure, and optimize email and nurture programs to improve engagement, conversion, and campaign performance. Partner with the BDR team to develop and maintain Outreach sequences, track engagement, and share insights for optimization. Own ongoing improvements to email, nurture, and follow‑up workflows based on performance insights. Events & Webinars Support the planning, execution, and promotion of Retail marketing events and webinars. Manage lead capture, post‑event data cleansing, and import processes into Salesforce and HubSpot. Ensure timely lead routing, follow‑up, and nurture workflows are in place to support sales follow‑up and pipeline progression. Partner with Marketing Operations, Sales, and BDR teams to ensure event and webinar leads are tracked and followed up appropriately. Reporting & Optimization Track, measure, and report on campaign performance and ROI across channels using Salesforce, PowerBI, HubSpot, and related reporting tools. Monitor campaign performance across engagement, conversion, lead progression, pipeline contribution, and ROI. Provide insights and recommendations to improve campaign effectiveness and support continuous improvement. Share campaign learnings with Marketing and Sales stakeholders to improve future targeting, messaging, channel mix, and follow‑up. Benefits Competitive annual bonuses Comprehensive health, dental, and vision coverage 401(k) retirement match (100% matching up to 4%) 32 days paid time off (22 personal days & 10 national holidays) 18 weeks of paid parental leave (offered 1 year after the start date) Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage‑approved list) Sage Foundation: 5 days paid yearly to volunteer $5,250 tuition reimbursement per calendar year starting 6 months after the hire date Sage Wellness Rewards Program (​$600 wellness credit and $360 fitness reimbursement annually) Equal Employment Opportunity Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law. #J-18808-Ljbffr Sage