Director, Partner Marketing

Role Description

Smartsheet is seeking a Director, Partner Marketing to lead and scale our global partner co-marketing programs. This is a high-impact role sitting at the intersection of Field Marketing, Channel, and Demand Generation — responsible for driving pipeline creation, progression, and acceleration through our ecosystem of technology and channel partners.

Reporting to the VP of Global Field Marketing, you will build the strategy and execution framework for partner-led marketing across the Americas, EMEA, and APJ, working closely with the Partner Sales, Demand Generation, and Product Marketing teams to ensure integrated, data-driven programs that measurably contribute to Smartsheet's revenue goals.

You Will:

• Define and own the global partner marketing strategy, aligned to Smartsheet's FY27 Field Marketing transformation priorities and the VCP (pipeline Creation, Progression, Acceleration) demand generation framework.
• Develop and execute integrated co-marketing programs with priority technology and channel partners — including Google/Gemini, Microsoft/OpenAI, and Databricks ecosystems.
• Build scalable, repeatable partner marketing playbooks and execution checklists for third-party and co-branded events, demand programs, and digital campaigns.
• Establish and govern the partner events strategy within the broader FY27 global events calendar, ensuring investment decisions are tied directly to pipeline impact.
• Drive partner-sourced and partner-influenced pipeline across all regions, with clear KPIs aligned to the VCP framework.
• Partner closely with the Demand Generation team (including Kristen Hogan's VCP framework) and PMM to ensure campaign alignment and consistent messaging through the partner channel.
• Leverage data and analytics to continuously measure, optimize, and report on program effectiveness, present performance to senior leadership.
• Serve as the primary marketing liaison to the Partner Sales organization; build strong working relationships with partner account teams to co-develop joint business plans.
• Collaborate with regional Field Marketing leaders (Americas, EMEA, APJ) to localize and adapt partner programs for market needs.
• Work with Product Marketing to ensure partner-facing content and messaging reflect Smartsheet's platform narrative and key differentiators.
• Engage with and influence senior management, cross-functional peers, and key external partner stakeholders; negotiate joint go-to-market commitments.
• Lead, develop, and grow a team of partner marketing professionals; provide coaching and direction within established company policies.
• Own the Partner Marketing budget (cost center 495), driving investment decisions that balance near-term pipeline impact with long-term brand equity.
• Participate with senior leadership to establish strategic plans and objectives; make final decisions on program implementation and ensure operational effectiveness.
• Contribute to development of organizational policies, processes, and best practices for partner marketing across Smartsheet's field marketing function.

Qualifications

• 15+ years of B2B marketing experience, with at least 5 years in a partner, channel, or alliance marketing leadership role.
• Proven track record of building and scaling partner co-marketing programs that deliver measurable pipeline impact at a global scale.
• Deep familiarity with technology ecosystems — experience marketing with or through hyperscalers (Google, Microsoft, AWS) and/or data/AI platform partners is strongly preferred.
• Demonstrated ability to translate business strategy into functional plans and lead cross-functional teams to execute; comfortable operating in ambiguity.
• Strong executive presence and influencing skills — you can negotiate complex priorities, align stakeholders with competing interests, and present confidently to senior leadership.
• Experience owning and managing multi-million dollar marketing budgets with accountability for ROI.
• Proficiency in marketing analytics and pipeline reporting; ability to connect marketing activity to revenue outcomes using CRM and marketing automation data.
• Experience working in or alongside demand generation and field marketing functions; familiarity with ABM, events, and digital demand programs.
• Track record of building and developing high-performing teams; strong people manager with experience across performance management and talent development.

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees.
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay).
• Monthly stipend to support your work and productivity.
• Flexible Time Away Program, plus Sick Time Off.
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans.
• US employees receive 12 paid holidays per year.
• Up to 24 weeks of Parental Leave.
• Personal paid Volunteer Day to support our community.
• Opportunities for professional growth and development including access to Udemy online courses.
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account.
• Teleworking options from any registered location in the U.S. (role specific).
• Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.

Company Description

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.