Product Marketing Manager: GTM & Storytelling Leader

Product Marketing Manager job at Yardi. Atlanta, GA. Mon, 11/17/2025 - 04:54 About the Role: Real estate runs on Yardi, and your work helps clients and prospects move faster. At the intersection of product and marketing, you connect product strategy to revenue outcomes. You define buyer personas and problems, create distinctive positioning and turn complex product stories into narratives that drive engagement and sales. You own the launch calendar and orchestrate integrated campaigns with product, demand generation and field teams. You build proof through case studies, demos and clear storytelling that earns trust. You equip sales with crisp messaging, competitive guidance and training that elevates every conversation. You champion the voice of the customer and bring it into product, marketing, and sales decisions. Your work drives awareness, adoption, and retention across the customer life cycle. If you love combining data, creativity, and storytelling to bring products to life — we’d love to have you on the team. What You’ll Do: Define target audiences, craft compelling product positioning, and ensure consistent messaging across all marketing channels. Plan and execute go-to-market strategies, launches, and campaigns that drive adoption and client engagement. Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials. Analyze campaign performance, client feedback, and market trends to optimize marketing strategies and messaging. Who You Are: Bachelor's degree in marketing, business, communications, or related field Three years of experience in marketing, communications, or product marketing Prior experience in a business-to-business (B2B) marketing organization Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and SharePoint Knowledge of product launch planning, campaign development, and sales enablement practices Writing and storytelling skills to translate product information into clear, compelling messages Verbal and written communication skills Proofreading and editing skills Strong attention to detail and high accuracy Project management skills and ability to manage multiple priorities Strong research and analytical skills Understanding of client needs and ability to translate feedback into marketing strategy Excellent organizational skills Solid interpersonal and relationship management skills Ability to work independently and collaboratively Initiative and accountability in managing deliverables and timelines Analytical mindset with the ability to define and track KPIs Ideal to Have: Experience in specified product/market/industry Enterprise software and real estate industry experience Experience hosting webinars or speaking at client-facing events Familiarity with marketing automation platforms Experience with design tools including Adobe Suite and Figma Proficiency with marketing tools such as project management, CRM, or website CMS platform Benefits: We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements. Annual Salary Range: $102,400 - $115,200 EOE/Race/Gender/Disability/Vets #J-18808-Ljbffr Yardi