Sessional Lecturer- Health Services Marketing

Sessional Lecturer – Health Services Marketing Posting Date: May22,2026 Program: Master of Health Science in Health Administration (MHSc) Sessional Dates of Appointment: Fall2026, September to December Existing Vacancy: Yes Course Title: HAD5767H – Health Services Marketing Course Description To dispel a common misunderstanding: Marketing is NOT selling, and it is NOT advertising per se. Rather, Marketing can be best described as the process by which companies/organizations engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return. Every single product/service we choose to buy or use involves the marketing process. We evaluate choices and make our decision based on the best fit possible of the benefits offered. Now we must explore why Health Services offerings are unique from the perspective of Marketing. Rather than singular customer points of decision, we have multiple stakeholders to the purchase or usage decision – the patient, their family, the physician, the place of service delivery and, in the publicly funded sector, the government. All these stakeholders must be carefully considered and uniquely marketed to. Overlay upon this the evolving nature of healthcare consumers in Canada – they are wiser, more discerning, better educated about their health issues, and far more demanding than ever before. More and more, they are recognizing that they do in fact have choice in terms of health resolution, point of delivery, and physician delivery. The harsh reality, as well, is the ever‑increasing financial burden being placed upon The Canada Health Act, which bears out within provincial budgets and product/service choices. The answer is not so easily stated that more publicly‑funded services should be privatized, but rather that healthcare in Canada must be delivered in the future better, more efficiently and safer – with the backbone of this being innovation, engagement, research, sound strategy, positioning, positive mutual impact – i.e. HEALTH SERVICES MARKETING. Objectives Upon successful completion of this course, students will be able to: Understand and create a Marketing Roadmap Company Vision/Mission/Values Current product/service portfolio analysis and assessment New product/service assessment and introduction stages Market research, segmentation, targeting, product/service differentiation, value proposition Product/service market positioning Marketing Plan build, execute, measure and adjust To build a detailed marketing plan based on a real‑world new product or service Course Details Class schedule: Modular sessions. Delivery mode: In‑person and Online Synchronous. Estimated enrolment: 20. Estimated TA support: None. Qualifications PhD or Master’s level education in a related field; Experience in leadership development, people development and business development in a healthcare setting; Experience in teaching leadership education and marketing at a graduate level. Duties Course instructor for a professional‑stream graduate course. Responsible for course design and assessment of student outcomes. Must be accessible to students outside of classroom hours. Salary Sessional Lecturer I: $9,997.47 Sessional Lecturer I – Long Term: $10,699.21 Sessional Lecturer II: $10,699.21 Sessional Lecturer II – Long Term: $10,953.96 Sessional Lecturer III: $10,953.96 Sessional Lecturer III – Long Term: $11,228.90 Please note that should rates stipulated in the collective agreement vary from rates stated in this posting, the rates stipulated in the collective agreement shall prevail. Closing Date: June12,2026 Diversity Statement The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission. As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see Accessibility Statement The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission. The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact View email address on click.appcast.io. #J-18808-Ljbffr