National Account Manager, E-commerce

Job Description

Job Description

About FOTILE:

Come Join Our Team! FOTILE, a leading international manufacturer of High-end Kitchen Appliance. FOTILE is, China's most successful high-end kitchen appliance manufacture, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. FOTILE is the choice of appliance for over 17 million families around the world.

Job Responsibilities:

• Develop and execute annual and seasonal channel strategies across Retail eCommerce, Amazon, and D2C to achieve revenue, margin, assortment, pricing, and promotional goals.
• Manage key retailer relationships, lead regular business reviews, and serve as the primary contact for merchant, marketing, and merchandising teams.
• Identify growth opportunities through POS, category, competitive, and digital performance data to expand distribution, improve assortment, and increase shelf and online presence.
• Track sales, traffic, conversion, profitability, and operational KPIs; translate performance data into actionable recommendations and forecasts.
• Plan and execute promotions, seasonal events, and new product launches, measuring sales lift, ROI, and overall effectiveness.
• Manage pricing, costs, terms, and promotional investments to protect channel profitability and maintain margin targets.
• Optimize digital shelf performance, including product content, search visibility, reviews, merchandising, and retailercompliant assets.
• Plan and optimize retail media and paid digital campaigns against budget and ROAS targets.
• Build and maintain channel and itemlevel forecasts and partner with Supply Chain to support inventory, replenishment, instock performance, and aged inventory management.
• Resolve operational issues including shortages, PO problems, deductions, compliance concerns, and fulfillment challenges.
• Collaborate with Marketing, Finance, Product Development, Supply Chain, and other teams to align channel strategies and execution.
• Manage Coordinator priorities and performance while delivering regular business reporting, scorecards, and action plans to drive accountability and results.
Qualifications:
• Bachelor’s degree in Business, Marketing, Sales, or related field preferred.
• 5+ years of experience in eCommerce, digital commerce, or online retail
• Experience managing multiple channels (D2C required, Amazon, Retail eCommerce, highly preferred)
• Proven track record of driving revenue growth and hitting targets
• Analytical mindset comfortable working with data, dashboards, and KPIs
• Strong knowledge of retail sales, merchandising, pricing, promotions, and forecasting.
• Strong analytical, negotiation, presentation, and relationshipbuilding skills.
• Proficiency in Excel and PowerPoint.
• Up to 30% of travel.

FOTILE is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V