Director of Brand and Comms

Role Description

The Director of Brand and Comms is the architect of how Stord shows up in the world. Reporting directly to the VP of Marketing, you will own Stord's brand strategy, brand studio, content, PR, and communications: the full stack of how we tell our story, build our reputation, and earn the trust of DTC founders, ecommerce leaders, and the broader commerce ecosystem.

This role is for a builder who operates equally well at the strategic and executional layer. You have strong opinions about what great brand looks like, a track record of turning positioning into compelling creative and editorial work, and the credibility to lead a studio team while managing agency and media relationships. You know that brand and demand are not in opposition, and you build programs that prove it.

You'll partner closely with Product Marketing, Demand Generation, and Sales to ensure Stord's brand narrative is consistent, differentiated, and commercially effective across every channel and touchpoint.

What You'll Do

• Brand Strategy & Identity
  • Own Stord's brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences.
  • Translate Stord's positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators.
  • Serve as the internal steward of the brand, setting standards, educating the org, and pushing for quality across every touchpoint.
  • Partner with Product Marketing to ensure brand narrative ladders up to GTM messaging and positioning frameworks.
• Brand Studio
  • Lead and develop Stord's in-house brand studio, including designers, creatives, and content producers.
  • Set creative direction across campaigns, sales collateral, web, events, and product marketing assets.
  • Build efficient creative processes and systems that allow the studio to produce high-quality work at the pace of a high-growth company.
  • Manage external agency and freelance relationships where needed to scale output.
• Content
  • Own Stord's content strategy and editorial calendar across thought leadership, blog, video, social, and owned media.
  • Develop high-value content that is consumed by DTC founders and ecommerce leaders and drives brand affinity and organic pipeline.
  • Build efficient content production processes that balance quality, velocity, and cost.
  • Ensure all content aligns with GTM messaging frameworks and reinforces Stord's position as the default operating system for modern commerce.
• PR & Communications
  • Own Stord's corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility.
  • Build and manage media relationships; drive earned coverage in key trade and business publications relevant to DTC, ecommerce, and logistics.
  • Lead communications around major company milestones including funding, product launches, partnerships, and executive announcements.
  • Develop and manage Stord's executive thought leadership program, positioning Stord's founders and leadership team as voices in the commerce and logistics space.

Qualifications

• 10 years of progressive marketing experience, with at least 4 years in a brand leadership role, ideally in VC-backed, high-growth B2B SaaS or tech-enabled services.
• Proven track record building and scaling a brand function from an early or underdeveloped state.
• Deep fluency across brand strategy, creative direction, content, and communications; able to operate at the strategic layer without losing touch with execution.
• Strong creative instincts and a well-developed point of view on design, messaging, and storytelling across mediums.
• Experience leading and developing in-house creative or studio teams; able to attract, retain, and inspire A-players.
• Track record of building PR and media relationships that generate meaningful earned coverage.
• Comfortable operating as a player-coach; you set direction and hold high standards, but you roll up your sleeves when the moment calls for it.
• Superior storytelling and executive presence; able to represent the brand internally and externally with conviction.

Requirements

• 10 years of marketing experience, including 4+ years owning brand in a high-growth B2B environment.
• Experience managing and scaling an in-house creative or brand studio.
• Demonstrated ability to build PR programs that drive meaningful earned media in relevant trade and business press.
• Bonus: prior experience in ecommerce SaaS, logistics, or commerce-adjacent technology.