Director of Brand and Integrated Marketing

Role Description

Whatnot is investing meaningfully in building a brand that matches the ambition & scale of our community. We’re hiring a senior leader to shape and scale our integrated brand efforts — developing breakthrough ideas and bringing them to life across every channel where our customers spend time.

This role will lead large, multi-channel brand campaigns with budgets in the tens of millions, ensuring ideas translate seamlessly across digital, TV, OOH, audio, partnerships, unique partnerships with creators, and real-world activations. You will operate at the center of it all — connecting paid media, creative, measurement, finance, social, product marketing, product, and partnerships — ensuring our biggest ideas are cohesive, measurable, and built to scale. This role will begin as a hands-on leader and expand into building and leading a team over time.

What You’ll Own

• Integrated Brand Campaigns
  • Develop and scale breakthrough, culturally resonant brand platforms across channels.
  • Lead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential.
  • Own major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con.
  • Ensure consistency of message and impact across paid, owned, earned, and experiential touchpoints.
  • Translate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channels.
  • Build a consent and moments calendar that embed Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences.
  • Work internal and with agencies and creators to build content capabilities for the brand.
• Cross - Functional Integration
  • Serve as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing.
  • Align teams around a shared campaign vision and ensure execution is coordinated and efficient.
  • Partner closely with media and creative agencies to elevate and scale ideas.
• Budget & Scale
  • Manage and deploy brand budgets with discipline and ambition.
  • Make informed investment decisions across channels to balance reach, resonance, and return.
  • Build the systems and frameworks that enable brand efforts to scale over time.
• Measurement & Optimization
  • Define how success is measured across brand and business outcomes.
  • Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks.
  • Continuously optimize creative and channel mix while protecting long-term brand equity.
  • Connect integrated campaigns directly to measurable business impact.
• Creative Leadership
  • Bring original thinking and strong creative instincts to campaign development.
  • Manage agencies in partnership with our creative team to bring our biggest ideas to life.
  • Elevate the quality of work across every channel.
  • Champion ideas that break through while remaining grounded in strategy and results.
• Build the Function
  • Start as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignment.
  • Establish repeatable processes for integrated campaign development.
  • Hire and develop a high-performing brand and integrated marketing team over time.

Qualifications

• Significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels.
• Doing so in high-growth environments, building the function as it scales.
• Deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations.
• A track record of delivering measurable business impact from brand investment.
• Strong integration instincts — you understand how creative, media, measurement, and activations connect.
• Experience operating in high-growth, fast-paced environments.
• Ability to balance creative ambition with operational and analytical rigor.
• Comfort leading without formal authority and aligning diverse stakeholders.
• Builder mindset — energized by shaping and scaling something foundational.

Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance on both food and wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave: 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Company Description

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.