Director, Brand & Creative Marketing

Role Description

• Partner closely with the VP of Global Marketing to develop an annual brand and creative strategy that enhances market visibility, supports revenue growth, and advances company objectives.
• Translate NAMSA’s brand strategy into clear, cohesive corporate marketing campaigns aligned with business objectives.
• Define campaign objectives, KPIs, and media optimization strategies to drive brand growth and audience engagement in collaboration with demand generation and product marketing.
• Ensure consistent application of brand guidelines across all internal and external communications.
• Serve as a brand steward, championing brand standards and ensuring adoption across the organization.
• Oversee the full creative process—from concept development through execution—across all marketing channels.
• Ensure all creative output meets high standards for visual quality, storytelling, and brand alignment.
• Collaborate cross functionally to develop integrated campaigns that elevate brand awareness and generate demand.
• Lead the creation of campaign concepts, content, and creative assets across digital, print, social, video, events, and additional channels.
• Leverage performance data and brand insights to optimize campaign strategies and messaging, providing leadership with clear, data driven recommendations in collaboration with demand generation.
• Assist in driving brand differentiation and awareness through high impact creative assets that support demand generation and customer engagement across multiple service lines to facilitate up and cross selling opportunities.
• Oversee brand strategy and creative direction for global events, including webinars, training programs, conferences, trade shows, and the annual Sales & Marketing meeting.
• Collaborate with Product Marketing teams to ensure brand-aligned creative assets and sales enablement materials effectively convey the company’s message.
• Use market insights and performance data to shape creative direction, refine brand narratives, and ensure messaging resonates with key audiences.
• Develop and maintain the company’s visual identity system, brand guidelines, and creative standards to ensure consistency as the company scales.
• Identify and execute creative opportunities that deepen client engagement, support new client acquisition, and advance market education in coordination with Product Marketing and leadership.
• Perform other duties as assigned in a fast paced, growth-oriented environment.
• Identify and strategically integrate AI-enabled tools and workflows to enhance creative development, streamline marketing activities, and build a scalable foundation for consistent, high-quality brand execution.
• Lead and mentor a small to mid‑sized creative team, scaling capabilities as the company grows.
• Develop clear KPIs, performance standards, and growth plans for team members.
• Build a culture of collaboration, efficiency, and continuous improvement through regular feedback, coaching and performance reviews.
• Manage and mentor team by providing strategic guidance and hands-on support in content creation, visual identity, and campaign development.

Qualifications

• Bachelor’s degree in marketing, communications, design, branding, or a related field; MBA preferred.
• 10+ years of progressive brand or creative marketing experience, including 5+ years leading a creative, brand, or integrated marketing team within a growing organization.
• Proven experience developing brand strategy and leading creative execution in a mid sized company environment, ideally within technical, B2B, or scientific industries.
• Excellent communications and management skills, and experience in the use of cross-functional teams.
• Advanced knowledge of best-in-class digital marketing strategies, including e-mail/drip campaigns, Search Engine Optimization (SEO), AI/ML Applications, Salesforce CRM, Pardot/Account Engage marketing platform & other marketing automation reporting tools.
• Strong knowledge of print, digital, video, and online marketing strategies, concepts and marketing communications principles.
• Excellent people and communications skills to effectively interact with Associates, strategic partners, cross-functional and global teams, Leadership/Executive Team and third parties.
• Previous experience as a communications manager or director of marketing in the medical device, laboratory or CRO Industries.
• Demonstrated experience in distilling strategy into go-to-market initiatives, deliverables and metrics.
• Knowledge of market trends and industry best practices for marketing B2B services. CRO industry and Lab Service experience in Medical Device industry strongly preferred.
• Fluency in English and local language, if different, required.

Requirements

• Attention to detail and an eye with the ability to translate technical capabilities into client benefits.

Working Conditions

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to talk or hear.
• The employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel and reach with hands and arms.
• The employee must occasionally lift and/or move up to 25 pounds (12 kgs).
• Specific vision abilities required by this job include close vision, depth perception, and ability to adjust focus.
• Extensive use of a computer keyboard.
• Travel up to 40% of time.
• If there is any discrepancy between the above and federal and local legal requirements, the legal requirements apply.