Director, Brand Media

Role Description

At H&R Block, the Director, Brand Media plays a critical role in how we show up in the market—bringing our brand to life through high-impact, large-scale media experiences that drive awareness, consideration, and new customer growth. This leader owns the strategy and execution of brand-building media across channels including TV, streaming, gaming, audio, out-of-home (OOH), and custom partner integrations. The role sits at the intersection of brand and performance—balancing creativity and storytelling with disciplined, data-driven decision-making.

Success in this role means delivering efficient reach and frequency across priority audiences while driving measurable increases in new customer traffic across all channels—retail, digital, and app.

You’ll have the opportunity to:

• Shape how one of the most recognized brands shows up in the market
• Lead high-visibility media investments across a national footprint
• Combine storytelling, media innovation, and performance accountability
• Work closely with brand, creative, analytics, and business leaders across the organization

Day to Day You’ll...

• Define and lead brand media strategy to drive awareness and consideration across enterprise priorities
• Own integrated media planning and activation across TV, streaming, gaming, audio, OOH, and custom brand partnerships
• Design and optimize reach and frequency strategies to maximize audience impact and media efficiency
• Drive new customer growth by delivering measurable increases in walk-ins, calls, app engagement, and .com traffic
• Partner with Analytics to measure impact and continuously improve media performance through data and insights
• Lead external media agencies and partners, ensuring high-quality execution, innovation, and value
• Collaborate cross-functionally with Brand, Creative, Performance Marketing, Product, and Retail teams to deliver cohesive, integrated campaigns
• Build and develop a high-performing team, fostering accountability, growth, and strong execution

Qualifications

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 10+ years of experience in media strategy, planning, or marketing, including deep expertise in brand media
• Proven experience managing large-scale, multi-channel media investments (TV, streaming, audio, OOH, etc.)
• Experience delivering both brand impact and measurable business outcomes, especially customer acquisition
• Strong understanding of media measurement, attribution, and marketing performance frameworks
• Experience leading agencies and cross-functional teams in complex, matrixed environments
• Ability to balance creative thinking with analytical rigor to drive business results

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
• Can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• (Virtual) fitness center programs
• Associate discount program
• Automatically enrolled in Business Travel Accident Insurance
• Receive Associate Tax Prep benefit

Pay Range

The pay range for this position is $132,200.00 - $224,700.00/Yr. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

Equal Opportunity Employer

H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.