Data Analyst

About the role This individual will work cross-functionally across Product, Marketing, Base Management, and Finance to build dashboards and deliver insights that reduce churn and increase ARPU across our consumer organization. They will define and standardize key metrics, translate business questions into analysis, and communicate clear, actionable recommendations to product owners and senior stakeholders. The role will also help identify growth and retention opportunities through experimentation, customer segmentation, and funnel/cohort analysis, ensuring teams can consistently measure impact and make data-informed decisions. What you’ll do Build and maintain executive-ready dashboards (Tableau) to monitor acquisition, engagement, retention, churn, and ARPU performance. Partner with Product, Marketing, Base Management, and Finance to define KPIs/metric definitions and create a single source of truth for reporting. Churn and retention analytics (cohort, funnel, and lifecycle analysis) to identify drivers, quantify impact, and prioritize initiatives. Develop customer segments and behavioral profiles to tailor retention and monetization strategies and improve campaign/product targeting. Design measurement plans for experiments and feature launches; evaluate lift/ROI and recommend next actions based on statistically sound analysis. Build and maintain models (e.g., propensity, forecasting, scenario analysis) to understand ARPU drivers and predict retention and revenue outcomes. Synthesize analysis into clear narratives and recommendations for leadership, including ongoing readouts on churn, ARPU, and initiative impact. Improve data quality and usability by partnering with Data Engineering on instrumentation, data validation, and scalable dataset design. Do you have: 4+ years of experience in data analytics (consumer subscription/retention analytics a plus) Advanced SQL skills and experience working with large, complex datasets Strong Tableau skills (building scalable dashboards and self-serve reporting) Physical Tasks Standing Occasionally: 0-33% | Walking Occasionally: 0-33% | Sitting and Stationary: Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching: Occasionally: 0-33% | Lifting -Lowering >1-15 lbs: Occasionally: 0-33% | Repetitive Hand Action: Medium Dexterity: Continuously: 67-100% | Fine Manipulating: Frequently: 34-66% Audio Visual Needs Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33% Equipment Used in Job Performance Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier Our Benefits Medical, Dental, Vision Insurance Plans 401K Plan Health & Flexible Savings Account Life and AD&D, Spousal Life, Child Life Insurance Plans Educational Assistance Plan Uniti is an equal opportunity employer. At Uniti, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience. Notice to Non-U.S. Citizens: Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or contact HR Legal (View email address on click.appcast.io) as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements. Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination. Job Details Job Family: Marketing Job Function: Multi Discipline Pay Type: Salary #J-18808-Ljbffr Uniti