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Senior Demand Generation Manager

VirtualVocations

Driving demand generation initiatives, the full-time Senior Demand Generation Manager will oversee multi-channel campaigns to attract and convert target customers while collaborating closely with marketing, sales, and customer experience teams in a remote environment. Key responsibilities Own the demand generation roadmap, defining channel strategy and campaign priorities aligned to revenue targets Plan, launch, and optimize paid media programs across various channels, including search and social Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts Required qualifications 7+ years of experience in demand generation or related B2B marketing roles Proven track record of building and scaling demand generation programs in a B2B SaaS environment Hands-on expertise with marketing automation and CRM platforms, preferably HubSpot Deep experience with paid media channels and campaign optimization Strong analytical skills with the ability to interpret data and make informed spend decisions

Vacancy posted 14 days ago
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