Global Cross-Border Merchant Growth Lead

Responsibilities Develop category-level operational strategies based on in-depth understanding of user profiles, consumption behaviors, and unmet needs across different markets and regions. Design and execute merchant recruitment and growth strategies for priority merchant segments; identify high‑potential merchants, drive onboarding, and build structured programs to support sustainable merchant development on the platform. Monitor transaction and GMV data on a continuous basis; proactively identify performance gaps, diagnose root causes, and drive cross-functional optimization initiatives to ensure healthy and sustainable GMV growth. Collaborate closely with product, compliance, and fulfillment teams to advance and refine the end-to‑end cross‑border trade infrastructure, ensuring merchants and users experience a seamless and reliable commerce journey. Qualifications Operational experience on cross‑border e‑commerce platforms, with a solid understanding of the full‑chain operational details of cross‑border commerce. Strong analytical skills with the ability to use data to identify business opportunities, diagnose issues, and inform strategic decisions. Excellent communication and stakeholder management skills; able to effectively coordinate across merchants, operations, product, and logistics teams. English and Chinese as working languages; prior experience with US, European, or Southeast Asian markets. #J-18808-Ljbffr Xiaohongshu