Product MarketingSr Mgr

Role Overview The Senior Manager, Product Marketing & Sales Enablement represents a strategic role designed to accelerate business growth, product adoption, and field readiness. This role bridges the gap between what Product R&D builds and frontline customer-facing teams, such as Sales, Customer Success, and Support. It also ensures our Marketing channels effectively communicate that value to the market. What You’ll Be Doing Product Marketing & Go-To-Market (GTM) Strategy Own End-to-End GTM Execution: Lead the go-to-market planning and commercial readiness for key product features, add-on solutions, integrations, and other customer-facing value. Formulate Positioning & Value Propositions: Craft and validate compelling, problem-oriented positioning using generative AI tools to rapidly iterate on messaging, focusing on Verizon Connect’s core differentiators and ROI. Establish the Product Source of Truth (SOT): Develop and maintain comprehensive Launch Books, product definitions, and messaging that serve as the foundation for both internal communications and external marketing efforts. Market-Facing Evangelism: Champion creative, bold ideas by acting as a product Subject Matter Expert (SME). Drive content direction for blogs, webinars, and case studies, leveraging AI tools to quickly generate and tailor external messaging. Enablement Ecosystem Develop Curriculum & Reinforcement Programs: Build out product education, vertical-specific information, and knowledge reinforcement pathways that go beyond basic product walkthroughs. Design Practical Collateral: Produce and maintain enablement materials, such as Sales Slicks, competitive battlecards, presentation decks, and demo environment setups. Optimize Pitch & Objection Handling: Partner with customer-facing teams to engrain product value propositions, refine the sales pitch, and leverage AI-driven competitive research for real-time objection handling and proactive differentiation. Market Analysis, Voice of Customer, & Field Intelligence Gather Actionable Field Feedback: Cultivate deep relationships with customer-facing teams to understand the actual friction points they face in the field. Conduct regular sales confidence surveys and feedback sessions. Analyze The Market: Continuously monitor market and competitor insights, utilizing AI tools (such as Gong conversational intelligence) and win/loss analyses to pivot GTM messaging dynamically. Synthesize Voice of Customer (VoC): Connect with customers and run beta feedback programs, leveraging AI to quickly analyze verbatims, identify key pain points, and quantify competitive advantages that inform messaging. Stakeholder Alignment & Governance Drive Cross-Functional Collaboration: Act as a alignment point between Go-To-Market Managers, Product Management, UX, Learning & Development (L&D), Marketing, and ePMO to coordinate release schedules, training efforts, and GTM milestones. Establish Leading Metrics: Implement and monitor metrics to measure enablement effectiveness, including launch preparedness, training completion rates, and qualitative feedback scores. What We’re Looking For Bachelor's degree in Marketing, Business, Communications, or a related field; or four or more years of work experience. Six or more years of business experience across product marketing, sales enablement, consulting, or adjacent business-critical roles. Six or more years of dedicated experience in either Product Marketing or B2B Sales Enablement roles. Proven experience directly supporting or partnering with customer-facing teams, with a solid appreciation of how Sales and Customer Success teams operate on a daily basis. Travel: Willingness to travel as required by the business (up to 10%). Even Better If You Have Advanced Communication Skills: Demonstrated, executive-level communication, writing, presentation, and copywriting skills, with the ability to summarize complex technical details into clear business benefits. Self-Starter & Ambitious: Ability to operate independently in a dynamic, fast-paced environment where products are constantly being updated and iterated upon. Instructional Design Knowledge: Experience with learning management systems (LMS) and instructional design methodologies. Sales/Intelligence Tooling: Familiarity with sales conversational intelligence tools (e.g., Gong, Gainsight) and sales methodology frameworks. Advanced Degree: MBA or Master's in Marketing. Where you’ll be working In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Benefits and Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part‑timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part‑time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the Illinois location(s) listed on this job requisition based on a full‑time schedule is: $115,500.00 - $201,000.00. #J-18808-Ljbffr Verizon