Customer Marketing Manager

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds. Game-changers, innovators, culture-lovers—and humankind. We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference. Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise! Build and manage retention and expansion marketing programs across the post-sale partner lifecycle. Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness. Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions. Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts. Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals. Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions. Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement. Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR. ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job.Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at View email address on click.appcast.io or View phone number on click.appcast.io. #J-18808-Ljbffr