Community Engagement Coordinator

JOB TITLE: Community Engagement Coordinator REPORTS TO: Senior Manager, Social Media; interim reporting to the Sr. Director of Brand DEPARTMENT: Marketing

OVERVIEW

We are hiring a Community Engagement Coordinator to build meaningful, ongoing connections between Summer Fridays and our community. Working closely with Social, Brand Marketing, Events, Influencer, PR, and Customer Care teams, this role will manage daily community engagement across our social channels. As the daily voice of the brand, this person will respond to direct messages and comments, engage with relevant social content, and identify thoughtful opportunities to surprise and delight our community. They will also organize user-generated content, support community events, and translate recurring questions, feedback, and sentiment from our community into actionable insights that inform products, content, and brand experiences. The ideal candidate is warm, attentive, highly organized, and genuinely excited to connect with people. They understand social culture, communicate with care, and can turn individual interactions into insights that strengthen the wider brand and customer experience.

RESPONSIBILITIES

Own day-to-day community management across Summer Fridays' social channels, with a primary focus on timely, thoughtful responses to direct messages, comments, mentions, and community conversations. Engage proactively with relevant social content to strengthen relationships, recognize loyal community members, and build an active, welcoming brand presence. Develop and manage community engagement initiatives in partnership with the Social team, independently evaluating engagement opportunities and determining approaches that strengthen brand relationships and support broader marketing objectives. Develop and oversee community recognition and surprise-and-delight initiatives, including identifying opportunities, recommending resource allocation, and determining execution priorities within established guidelines. Lead coordinating the organization, tracking, and fulfillment of approved community gifting and surprise-and-delight initiatives in partnership with Brand Marketing and PR. Partner closely with the Social team to align on content calendars, launches, key messages, FAQs, community priorities, and real-time engagement opportunities. Support in-person community events, pop-ups, launches, and brand experiences, including guest engagement, product education, on-site coordination, and post-event follow-up. Source, organize, and maintain a library of user-generated content to ensure assets, creator information, usage rights and restrictions, product references, and campaign relevance are clearly documented. Support identify strong UGC for potential use across organic social, paid media, eCommerce, retail, and broader brand storytelling, and route recommendations to the appropriate teams. Own and prepare recurring community feedback reports that combine engagement metrics, frequently asked questions, and sentiment trends, highlighting actionable insights and recommendations for the broader marketing teams. Monitor the response to product launches, campaigns, partnerships, and events, highlighting key learnings, opportunities, and areas requiring follow-up. Partner with Customer Care to route order, shipping, and service inquiries, and promptly escape sensitive product concerns, negative sentiment, or emerging themes to the appropriate internal teams. Maintain current knowledge of Summer Fridays products, launches, and approved messaging, alongside organized trackers, reports, community resources, and response materials, to support accurate, consistent, and efficient communication.

REQUIREMENTS

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field, or equivalent professional experience. 1-2 years of experience in community engagement, social media, brand marketing, customer experience, or a related role; beauty, skincare, fashion, or lifestyle experience is preferred. A genuine interest in building relationships and creating thoughtful, positive interactions with customers and brand communities. Excellent written communication skills, with strong judgment around tone, context, accuracy, and when to escape a conversation. Strong understanding of Instagram, TikTok, and emerging social platforms, including platform-native community behaviors and best practices. Warm, thoughtful, solutions-oriented, and able to represent the brand with care in both digital and in-person interactions. Highly organized and detail-oriented, with the ability to manage daily engagement alongside multiple projects, events, and deadlines. Collaborative, proactive, and comfortable working across Social, Brand, Product, PR, Events, and Customer Experience teams. Proficiency in Google Workspace; experience with social management, reporting, UGC, or asset-management platforms is a plus. Must be based in Los Angeles, CA and willing to work a hybrid schedule, including occasional event support outside standard business hours. #J-18808-Ljbffr Summer Fridays, LLC