AI Content Strategist/ Content Writer (GEO Focus)

AI Content Strategist / Content Writer (GEO Focus)

Location: San Antonio, TX (Remote) Pay Rate: $55/hr

Position Overview

We are seeking an experienced AI Content Strategist / Content Writer to support a Digital Claims organization. This role will focus on developing and optimizing content for both traditional search and emerging AI-powered search experiences. The ideal candidate will have a strong background in customer-facing content creation, strategic content planning, and Generative Engine Optimization (GEO) to ensure content is discoverable, understandable, and surfaced by AI search engines and conversational AI platforms.

Key Responsibilities

• Develop, write, edit, and optimize content for digital claims experiences, public websites, communication templates, and customer-facing journeys.
• Assess and implement AI Content Strategy and GEO opportunities across digital content.
• Create recommendations and strategic roadmaps to improve content visibility and performance in AI-driven search environments.
• Collaborate with business stakeholders to gather requirements and develop content strategies.
• Produce clear, concise, and user-centered content that supports customer needs throughout the claims process.
• Review, edit, and rewrite content as needed to maintain quality, consistency, and brand voice.
• Manage multiple projects simultaneously while meeting tight deadlines.
• Adapt language, tone, and messaging based on audience, channel, and business objectives.
• Monitor industry trends related to AI search, content discovery, and digital customer experiences.

Required Qualifications

• 5+ years of professional content writing, content strategy, digital content, or related experience.
• Experience optimizing content for AI-powered search engines, conversational AI platforms, and Generative Engine Optimization (GEO).
• Strong strategic planning, critical thinking, and analytical skills.
• Exceptional written and verbal communication skills.
• Experience creating customer-facing content and digital experiences.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Property & Casualty (P&C) insurance experience.
• Claims industry experience.
• Experience writing content for digital customer experiences, self-service platforms, or customer portals.
• Familiarity with UX writing and content design principles.

Required Tools & Technology

• Figma
• Microsoft PowerPoint
• Microsoft Word

Daily Activities

• Develop and update content supporting digital claims experiences.
• Create GEO recommendations and strategic content roadmaps.
• Collaborate with stakeholders on content requirements and priorities.
• Optimize content for both traditional and AI-driven search experiences.
• Review and refine content to improve customer understanding and engagement.

Soft Skills

• Curiosity and continuous learning mindset
• Creativity and storytelling ability
• Strategic thinking
• Strong collaboration skills
• Ability to adapt writing style and tone for different audiences

Additional Information

• Remote position
• Contract opportunity
• Equipment provided by supplier