Senior Director, Business Development - SeeAll Marketing Alliance

Senior Director, Business Development – SeeAll Marketing Alliance About the ANA The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. Location New York City (4 days in-office, Fridays remote) About Membership The Membership team is at the forefront of the ANA, focused on member retention and acquisition. As part of the ANA’s transformation, this role plays a critical function in building the SeeAll Marketing Alliance (SAMA) exclusive membership base and translating its unified value proposition into a compelling market narrative. We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services. Role Overview As our membership base continues to grow, we are seeking an ambitious and energetic Business Development Senior Director to join our dynamic team. Reporting to the Head of Membership, Business Development, this role will drive sustainable growth, all while forging strong relationships with CMOs, marketing leaders, and teams of the world’s premier brands leading them to an ANA membership leveraging resources, tools, and connections. If you’re motivated by the chance to say, “I changed how this organization thinks and operates. I made a difference,” this is an opportunity where you can and it will be recognized. This role will lead the growth of SAMA by driving new member acquisition, shaping how SAMA is positioned in the market, and ensuring alignment between market messaging and member experience. Key Responsibilities Manage the entire sales cycle: prospecting, pitching, negotiations, and closing of a strategic SAMA membership growth pipeline aligned to priority segments and enterprise value. Activate a network of new and existing relationships to generateand expand relationships within advertisers and their marketing partners including agencies, media, AdTech, research, and marketing leadership communities to build SAMA membership scale and influence. Refine and communicate a clear, unified SAMA value proposition, addressing market confusion and positioning SAMA as a growth platform. Apply data, insights, AI automation, and CRM intelligence to enhance partner value propositions, strengthen revenue forecasting and decision-making, identify high-value potential prospects and connect at scale, optimize conversion, and refine targeting strategies. Partner closely with internal teams especially Member Experience & Retention to ensure seamless transition from acquisition to onboarding. Achieve SAMA membership growth including acquisition quality and lifetime value measurable monthly, quarterly, annual targets. Lead with emotional intelligence, resilience, and ability to perform under high pressure and ambitious targets Research new business opportunities across all industries, digging deeper into their marketing teams and structures to identify key contacts Remain updated on ANA’s offerings, industry knowledge and best practices Adhere to ANA’s vetting process for new member acquisitions (eligibility, requirements, approval, etc.) Stay closely attuned to trends across the marketing industry while monitoring the competitive landscape Produce regular reports on sales activity, conversion rates, KPIs, and acquisition and revenue forecasts Continuously update and maintain accurate records of prospective members Achieve monthly, quarterly, and annual membership sales targets Serve as a strategic advisor to the Head of Business Development Travel as required to meet with members and prospects Professional Experience and Qualifications Bachelor's degree and strong sales and marketing background with ability to develop solid relationships with C-Suite and marketing leaders (minimum 5 -7 years) Experience building membership or subscription growth models preferred Knowledgeable with multicultural and inclusive marketing and its ecosystem Influence & Relationship Building – Builds trust-based C‑Suite relationships and navigates complex stakeholder landscapes Operational Excellence – Prioritizes effectively, drives accountability, and delivers results at scale Exceptional understanding of core business fundamentals. Demonstrate grit and adaptability navigating complexity and change Low ego, high impact – you prioritize outcomes over credit Proactive and flexible, a "roll up your sleeves and get it done" team player Thrives in fluid environments with shifting priorities and complex stakeholder relationships Data-Driven Decision Maker – Grounds strategy and prioritization in evidence and insights Possess a persistent desire to go above and beyond Able to meet tight deadlines and remain calm under pressure Expertise in MS Office and CRM software Salary and Total Rewards Package Starting pay range: $120,000 to $130,000, based on relevant experience and qualifications. Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. #J-18808-Ljbffr associationofnationaladvertisers