Director of Business Development

The Director of Business Development is the primary driver of census growth and revenue optimization for the Skilled Nursing Facility. This is a results-driven, high-visibility role responsible for building and maintaining the referral relationships and strategic partnerships that keep our facility at full census — with a relentless focus on Medicare and high-acuity skilled patients. Key Responsibilities & Duties Census Development & Admissions Growth Develop and execute a comprehensive census development strategy focused on maximizing Medicare and skilled nursing admissions Achieve and maintain facility census targets as established by the Administrator and ownership — with a primary focus on Medicare A and managed care skilled days Identify, target, and cultivate new referral sources including hospitals, acute care facilities, physician offices, ACOs, and managed care organizations Conduct daily outside sales calls and in-person visits to hospital discharge planners, case managers, social workers, and physicians Respond to all referral inquiries promptly and professionally — same day response is the standard Coordinate closely with the Admissions team and Administrator to ensure smooth and timely patient intake Track all referrals, admissions, and denials in a CRM or tracking system and report weekly to the Administrator Relationship Management & Community Outreach Build and maintain strong, long-term relationships with key referral partners including hospital discharge planning teams, hospitalists, PCPs, specialists, and case managers Conduct regular in-service presentations and facility tours for referral sources, physicians, and community partners Represent the facility at community events, healthcare conferences, hospital networking events, and professional association meetings Develop and maintain a comprehensive referral source database with regular follow-up and engagement activity Collaborate with managed care organizations and insurance case managers to facilitate timely authorizations and admissions Build relationships with hospital-based physician groups and hospitalist programs to drive post-acute referral volume Maintain visibility and presence at key referring hospitals on a regular and consistent basis Strategic Planning & Market Analysis Analyze the local healthcare market to identify opportunities for census growth and competitive positioning Monitor competitor facilities and referral patterns to identify opportunities and threats Develop and present monthly census development reports and marketing activity summaries to the Administrator Identify service line opportunities that align with the facility's clinical capabilities and referral source needs Collaborate with the Administrator and clinical team to align marketing messaging with actual facility capabilities and quality outcomes Performance Reporting & Accountability Report directly to the Administrator on a weekly basis with a full marketing activity report including calls made, visits completed, referrals generated, and admissions attributed Track and report on key performance metrics including census by payer, Medicare days, referral conversion rate, and denial reasons Participate in daily morning stand-up meetings and weekly leadership meetings as required Collaborate with the Business Office team to ensure accurate payer source data and authorization tracking Maintain a daily call log and activity tracker to document all outreach and follow-up activity Required Qualifications Minimum 2-3 years of experience in healthcare marketing, business development, or admissions in a skilled nursing, post-acute, or hospital setting Proven track record of growing and maintaining census with measurable results — specifically Medicare and skilled admissions Established relationships with hospital discharge planners, case managers, physicians, and managed care organizations in the Los Angeles area strongly preferred Deep understanding of Medicare A benefits, skilled nursing criteria, and post-acute care reimbursement Exceptional interpersonal, communication, and relationship-building skills Self-motivated, goal-oriented, and able to work independently with minimal supervision Ability to travel extensively throughout the Los Angeles area on a daily basis — valid California driver's license and reliable transportation required Strong organizational skills with ability to manage multiple referral relationships and follow-up activities simultaneously Proficiency in Microsoft Office and CRM or marketing tracking tools Professional appearance and demeanor befitting a healthcare facility representative Preferred Qualifications Existing relationships with discharge planners and case managers at local Los Angeles area hospitals Experience marketing to managed care organizations including Kaiser, Blue Shield, Anthem, and Medicare Advantage plans Knowledge of PDPM reimbursement and high-acuity service lines including IV therapy, wound care, and ventilator care Bachelor's degree in Healthcare Administration, Business, Marketing, or related field Bilingual — English and Spanish preferred given the Los Angeles market #J-18808-Ljbffr