Marketing Manager
CorDx
We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of marketing strategies for CorDx's In Vitro Diagnostics (IVD) product portfolio. This role will focus on product marketing, brand positioning, digital marketing initiatives, and commercial enablement in alignment with business growth objectives. The ideal candidate will have experience in the medical device or diagnostics industry, a strong understanding of B2B healthcare marketing, and the ability to thrive in a fast-paced, collaborative environment. Key Responsibilities: 2. Marketing Communications & Content Development 3. Digital & Demand Generation 4. Sales Enablement & Commercial Support 5. Event Management & Industry Engagement Product Marketing & Positioning Develop and implement marketing plans to support product launches, market expansion, and customer acquisition initiatives. Define product positioning, key messaging, and value propositions tailored to different customer segments and geographies. Conduct competitive analysis and market research to identify opportunities and support commercial strategies. Lead the creation of marketing content, including sales collateral, brochures, product datasheets, case studies, and digital assets. Manage marketing campaigns across multiple channels, including email marketing, social media, tradeshows, and industry events. Collaborate with internal stakeholders to ensure consistent brand messaging and compliance with regulatory standards. Develop digital marketing strategies to drive awareness, lead generation, and customer engagement. Manage website content, online campaigns, and social media presence to promote CorDx's diagnostic solutions. Track campaign performance metrics and optimize tactics based on data-driven insights. Partner with the Sales and Business Development teams to deliver marketing tools, presentations, and training materials. Support pricing strategies, product promotions, and marketing initiatives aligned with revenue goals. Gather customer and market feedback to influence product development and commercial strategies. Plan and manage CorDx's presence at industry conferences, exhibitions, webinars, and partner events. Build relationships with key opinion leaders (KOLs), industry associations, and media outlets to enhance market visibility Requirements Required Qualifications: Bachelor's degree in Marketing, Life Sciences, Business Administration, or a related field. An MBA is a plus. 5+ years of marketing experience, preferably within the biotech, diagnostics, medical device, or life sciences industry. Strong background in product marketing, digital marketing, and B2B commercial marketing. Excellent written and verbal communication skills, with the ability to develop clear, compelling marketing materials. Proficiency with marketing platforms, CRM systems, and digital tools. Strong organizational and project management skills, with the ability to manage multiple priorities. Preferred Qualifications: Experience supporting IVD or OTC, point-of-care diagnostic product launches. Familiarity with FDA, ISO 13485, and healthcare marketing compliance requirements. Experience in global or multi-regional marketing campaigns. Strong analytical skills with a data-driven mindset for campaign optimization Benefits Highly competitive compensation package Comprehensive medical, dental, and vision insurance 401(k) plan with generous company contributions Flexible paid time off (PTO) policy Additional substantial benefits Equal Opportunity Statement: We are an equal opportunity employer committed to inclusion and diversity. We do not discriminate based on race, gender, religion, sexual orientation, age, color, marital status, veteran status, disability status, national origin, or any other protected characteristic. 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