Channel Manager

Fixated is building the operating infrastructure of the creator economy.Most of this industry runs on deal-making — a brand deal gets brokered, a campaign gets delivered, and the work starts over the next morning. We took the opposite position: services commoditize, infrastructure compounds. Position Summary: Our Manager, Channel Strategy works to handle client relationships and oversee the day-to-day operations of the department’s client portfolio. This position supervises YouTube accounts with significant scope, effectively driving cross- calendars, and identifying how to reach the right audiences through various content formats. Responsibilities Manage client relationships while establishing open and effective channels of communication Create YouTube channel management proposals for Channel Strategy clients, and oversee their implementation Run client meetings and deliver presentations as needed Work with internal Fixated teams on creative ideation, production, and cross-platform distribution of original digital content Oversee aspects of video content execution across multiple platforms, including post copy, coordinating with the graphic design team, managing the approvals process, optimizing scheduling/publishing calendar, community management, and engagement monitoring Reporting analytics for branded YouTube channels, including analysis on audience growth and demographics, video view performance, advertising revenue, and ad performance Conduct experiments to identify effective new strategies, optimization opportunities, and tracking ongoing audience trends What you bring to the role Expert in account management and a deep understanding of YouTube optimization best practices, including on videos, playlists, and the channel homepage Profound experience in reviewing and drawing conclusions from YouTube analytics Previous experience working directly with talent Deep understanding of Facebook, TikTok, Instagram, and Twitter best practices related to audience growth Passionate about the YouTube platform, creators, and marketing brands on social media Proficiency in PowerPoint/Google Slides, Photoshop, VidIQ, Monday, Tubebuddy, Microsoft Excel, Dropbox, and Slack Proactive and a self-starter Qualifications Experience leading client calls and/or presenting performance reports Demonstrable knowledge of the YouTube ecosystem (creators, brands, verticals, trends) 5+ years’ experience managing or developing a YouTube channel, including reporting and analytics Experience using data analytics to deliver insights on digital marketing campaigns or to influence the content ideation process for clients Digital audience development experience, building audiences with online content through social media, digital marketing campaigns, online PR, publisher syndication, and more Experience with 3 rd party analytics tools (Tubular, Comscore, etc.) Proficiency in Microsoft Office (Excel and Outlook, specifically) Fixated is an equal opportunity employer. We're committed to building a team that reflects the diversity of the creators and audiences we serve. #J-18808-Ljbffr Fixated