Vice President of Influencer Marketing

We're seeking a Vice President of Influencer Marketing with 10+ years of experience to lead strategic influencer marketing and integrated communications programs for a diverse portfolio of consumer brands. This senior leadership role will oversee client relationships, develop innovative campaigns that drive cultural relevance and business impact, manage integrated deliverables, and mentor a high-performing team. The ideal candidate is an experienced strategic leader who blends creative thinking with operational excellence, understands the evolving creator economy, and has a proven track record of building influencer campaigns that generate measurable results. This is a hybrid position based in either New York City or Los Angeles. Key Responsibilities Develop innovative, culturally relevant influencer and communications strategies that generate meaningful earned attention and business results. Identify emerging trends, white space opportunities, and consumer insights to create campaigns that stand out in competitive markets. Lead long‑term communications and influencer strategies across a portfolio of retainer and project‑based clients. Serve as a trusted strategic advisor to senior client stakeholders, establishing objectives, KPIs, success metrics, and measurement frameworks. Maintain a high creative standard by providing strategic direction, strengthening campaign concepts, and ensuring work is differentiated, insight‑driven, and aligned with client goals. Build and maintain executive‑level client relationships while serving as a primary senior point of contact. Partner closely with cross‑functional teams—including PR, paid media, experiential, social, and creative—to deliver integrated campaigns. Support business development efforts by contributing to new business pitches, proposal development, and organic account growth. Oversee team staffing, workload management, mentorship, and professional development while fostering a collaborative, high‑performing culture. Stay ahead of industry trends and contribute thought leadership around influencer marketing, creator partnerships, and integrated communications. Lead influencer strategy across major social platforms, including Instagram, TikTok, YouTube, LinkedIn, Reddit, podcasts, newsletters, and emerging channels. Cultivate and maintain strong relationships with creators, talent representatives, agencies, and platform partners. Oversee campaign budgets and ensure efficient allocation of resources to maximize ROI. Translate campaign performance into actionable insights using quantitative and qualitative data, while making strategic recommendations for future optimization. Qualifications 10+ years of experience in influencer marketing, communications, public relations, or integrated marketing, preferably within an agency or consulting environment. Demonstrated success developing and executing influencer campaigns that achieve measurable business and brand objectives. Strong network of creator, talent management, media, and platform relationships. Exceptional strategic thinking with the ability to connect cultural trends to business opportunities. Proven experience leading senior client relationships and providing executive‑level strategic counsel. Excellent presentation, storytelling, and communication skills with experience leading high‑stakes client meetings and new business presentations. Strong organizational and project management skills with experience managing multiple complex workstreams simultaneously. High attention to detail and commitment to quality across all deliverables. Deep understanding of social platforms, creator ecosystems, influencer measurement, and performance analytics. Experience interpreting campaign performance using industry metrics such as CPM, CPC, CTR, engagement rate, reach, impressions, and conversion metrics. Passion for digital culture, emerging creators, and evolving consumer behavior. Experience managing, mentoring, and developing high‑performing teams. #J-18808-Ljbffr