Digital Content Coordinator, Valuetainment

Digital Content Coordinator

You're innovative. You work quickly with energy and accuracy. You know how to amplify content, and YouTube is your platform of choice. You understand how to distribute content while capitalizing on audience engagement. Join us.

The Digital Content Coordinator is responsible for actively searching, selecting, organizing, and presenting relevant digital content to engage an audience on specific platforms while adhering to brand guidelines and maintaining a consistent online presence. He/She curates and distributes content for a variety of web, mobile, and other platforms. The Digital Content Coordinator researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. He/She organizes content in a way that makes sense and is most useful for target customers. The Digital Content Coordinator stays up to date on best practices and makes recommendations for content strategy while analyzing content needs and studying content consumption data to optimize content. He/She identifies and tracks metrics to measure the success of content curation efforts. The Digital Content Coordinator develops a schedule for updates, archiving, and ongoing production of content.

Job Responsibilities

Content sourcing:

• Conduct extensive online research to discover high-quality content across various platforms like news websites, blogs, social media, industry publications, and expert sources
• Monitor emerging trends and topics within their niche to stay current

Content evaluation and selection:

• Analyze content for relevance, accuracy, credibility, and alignment with target audience interests
• Assess the quality of content based on writing style, presentation, and source reputation
• Select content that resonates with the brand voice and aligns with marketing objectives

Content organization and presentation:

• Categorize and tag content with appropriate metadata for easy retrieval and search functionality
• Create engaging content summaries or introductions to provide context for the curated pieces
• Design visually appealing presentations across different platforms like social media, company website, newsletters, or internal knowledge bases

Content distribution and promotion:

• Share curated content through appropriate channels like social media posts, email newsletters, blog articles, or internal communication channels
• Schedule content releases strategically to maximize audience engagement
• Engage with the audience by responding to comments and fostering discussions around shared content

Analytics and reporting:

• Track key performance indicators (KPIs) like reach, engagement, and click-through rates to measure the effectiveness of curated content
• Analyze audience behavior to refine content strategy and improve curation efforts

Job Requirements

• Bachelor's degree in Film, Communications, Advertising, Political Science, or related field preferred
• 1+ years of streaming media distribution experience on YouTube is preferred
• Must be able to source, evaluate, curate, and distribute content
• Must be able to develop and maintain a content calendar to plan the timing and distribution of curated content across different platforms
• Must be proficient in Microsoft Word and Excel
• Must have strong project management skills with the ability to handle multiple projects under tight deadlines; must be proactive with a high level of organization
• Must be able to monitor audience response to curated content, engage with comments and feedback, and adapt the curation strategy accordingly
• Must be able to utilize analytics tools to measure the performance of curated content, identify trends, and optimize future curation efforts
• Ensure all curated content aligns with the company's brand identity and style guidelines
• Must have the ability to effectively search and identify relevant content across various digital platforms
• Must be able to use critical thinking to evaluate the quality and credibility of information
• Must be proficient in using content management systems, social media platforms, and analytics tools
• Must possess the ability to summarize, paraphrase, and edit content to fit the desired format
• Must be able to leverage effective communication to convey information clearly and engagingly to the target audience
• Must have knowledge of current events, industry trends, and emerging digital content formats
• Must be able to manage multiple content sources and maintain a structured content calendar

Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above. Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran's status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.