eMarketing Specialist

Position Overview The eMarketing Specialist will create and execute email marketing initiatives, consult on strategies, and report on campaign results to support Lennar’s division goals. Responsibilities Create and execute email campaigns aligned with division objectives. Collaborate with local divisions to determine appropriate eMarketing use and select messaging. Coordinate with division associates and agencies to gather marketing assets, graphics, and copy. Develop and distribute analysis reports to Division and Corporate Marketing & Communications. Build and manage campaigns in LiveClicker/Realtime Email. Recommend eMarketing strategies to improve campaign performance using best practices and new features. Set up and manage A/B and multi-variant tests. Work with Corporate Marketing & Communications to expand eMarketing opportunities across the company. Document and share best practices from eMarketing programs. Stay current with industry practices and technical advancements. Perform additional duties as assigned. Toolbox Experience with Salesforce Marketing Cloud for building, managing, and deploying email campaigns, data extensions, and dynamic content. Prior experience managing email marketing for large companies. 3+ years of internet marketing experience. Strong design, project management, and analytical skills. Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies. Proficiency with marketing automation technologies (a plus). Some traditional media (print) marketing experience is a plus. Contacts Daily interaction with division personnel, outside agencies, business partners, consultants, and homeowners. EEO Statement Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Benefits Employees have access to health insurance (Medical, Dental, Vision), 401(k) with company match up to 5%, Paid Parental Leave, Education Assistance Program, up to $30,000 in Adoption Assistance, up to three weeks of vacation, generous Holiday, Sick Leave, Personal Day policies, New Hire Referral Bonus Program, Home Purchase Discounts, Everyone’s Included Day, and other benefits as outlined in Lennar’s policies. #J-18808-Ljbffr Lennar