Marketing Manager

Marketing Manager

ACE Home Care Agency provides compassionate, high-quality home health services to seniors and individuals with disabilities across Delaware. We are dedicated to supporting independence, dignity, and comfort in the home setting. The Marketing Manager will be responsible for developing and implementing marketing strategies to promote ACE Home Care's services, strengthen brand visibility, and drive client referrals. This role requires a balance of community outreach, relationship-building, and creative marketing to ensure the agency continues to grow and serve more families in need.

Key responsibilities include:

• Develop and execute marketing plans to increase brand awareness and grow the client base.
• Build and maintain relationships with hospitals, physicians, senior centers, social workers, case managers, and other referral sources.
• Represent ACE Home Care at health fairs, community events, and networking functions.
• Oversee digital marketing efforts, including social media, website content, newsletters, and online advertising.
• Track and analyze marketing campaigns, referral data, and ROI to adjust strategies as needed.
• Collaborate with leadership to design promotional materials, presentations, and outreach campaigns.
• Stay current with industry trends, competitor activities, and community resources.
• Support recruitment marketing to attract qualified caregivers and nursing staff.
• Assist in other duties as requested by your supervisor.

Qualifications include:

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
• Minimum 2–3 years of marketing experience, preferably in healthcare, home care, or senior services.
• Strong relationship-building and networking skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing platforms (social media, email marketing, website management).
• Ability to work independently and as part of a collaborative team.
• Knowledge of Wilmington/Delaware healthcare market and community resources (preferred).
• Valid driver's license and reliable transportation (required for outreach).

What we offer:

• Competitive salary with performance-based incentives.
• Professional growth and development opportunities.
• A mission-driven work environment focused on serving families and individuals in need.

Job types: Full-time.