Insights Lead Analyst

Role Description

As a Client Insights Lead, you will create and lead the analytics strategy for an account by turning client business objectives, media strategy, and cross-channel performance data into clear measurement plans, learning agendas, and actionable recommendations. This role is highly client-facing and best suited for someone who combines strong analytical fluency with business judgment, story-telling, and the ability to translate data into practical marketing decisions.

Client‑Centric

• Create and lead the analytics strategy for an account by learning the client’s business, understanding their media strategy, and shaping annual learning agendas, testing plans, and analysis roadmaps.
• Anticipate and recommend the right measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions.
• Maintain a holistic understanding of client business objectives and marketing strategy to proactively identify the highest-value questions to answer.
• Deliver insights that are clear, concise, and useful, helping clients and internal teams make stronger business and marketing decisions.
• Listen actively for signs of client health, satisfaction, or dissatisfaction and proactively address issues through stronger communication and better insight delivery.

Product‑Led

• Use business intelligence tools, dashboards, and reporting environments—including Bliss Point applications where relevant—to support insight generation, recommendation development, and client storytelling.
• Maintain strong working fluency in analytics and reporting environments to improve accuracy, efficiency, and strategic output.
• Identify opportunities to improve reporting, dashboarding, workflow clarity, and the scalability of account-level insight delivery.
• Stay current on new product capabilities, analytics technologies, and industry developments, and recommend improvements that strengthen measurement quality and business impact.
• Help translate technical outputs, data structures, and measurement realities into client-relevant language that supports stronger understanding and adoption.

Data & Measurement‑Driven

• Maintain a strong working knowledge of quantitative methods and statistics, and proactively propose tests, analyses, and reporting approaches on an ongoing basis.
• Lead the development of analytical capabilities and solutions such as segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis.
• Connect data across channels, platforms, and reporting environments to produce integrated insights and actionable recommendations.
• Complete appropriate quality-control procedures for analysis, reporting, and data visualization to ensure outputs are accurate and decision-useful.
• Balance business needs with the appropriate level of analytical difficulty so outputs are both rigorous and practical.
• Use SQL and related analytical tools as working tools for extracting, validating, and interpreting data in support of client decisions.

The Tinuiti Way

• Maintain a holistic understanding of how channels, measurement, and performance fit together so analytics recommendations support broader media and business strategy.
• Work closely with media, client strategy, and analytics counterparts to ensure measurement outputs feed back into future planning, optimization, and investment decisions.
• Stay informed on evolving analytics, experimentation, attribution, and performance measurement practices, and apply that knowledge to improve account strategy.
• Bring a strong point of view on how data, testing, and insight can improve client outcomes.
• Help connect analytics work to broader Tinuiti capabilities and integrated ways of working, reinforcing cross-functional problem solving.

Qualifications

• 5–7 years of experience in marketing analytics roles, with a track record of working with clients, understanding their business, and using analytics to support marketing decisions.
• Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals.
• Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools.
• Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools.
• Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data.
• Strong understanding of statistics, testing, and analytical methods; practical experience with R and/or Python is preferred.
• Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations.
• Able to connect measurement and performance insights back to business outcomes and client priorities.
• Advanced Excel / Google Sheets and PowerPoint / Google Slides skills; able to manage time effectively across clients, stakeholders, and internal initiatives.
• Excellent communication and interpersonal skills, with the ability to work effectively across external and internal teams.

Requirements

• The hiring salary range for this role is $105,000 - $125,000.
• We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
• Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.

Benefits

• Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.