Manager, Consumer Insights

Role Description

Insights leader owning end to end, holistic insights agenda and key stakeholder wiring for Chocolate. Drives deep consumer, shopper and marketplace intelligence to fuel growth strategy for Chocolate BU. Partners with Sr Manager, Chocolate Insights to drive and execute insights agenda for brand level demand creation strategies and brand equity.

Role Responsibilities

• Demand Creation Strategy: idea generation, innovation pipeline optimization & validation, audience identification and definitions, design to value
• Brand Equity: Deep in market performance understanding and analytics (portfolio and brand level), translation of Brand Health tracking to results, Creative/Comms idea generation, optimization and validation
• Foundational Insights: Contributes to Chocolate portfolio-wide insights and other foundational learnings
• Budget Management: Leads partnership with Marketing ops to ensure balanced and accurate insights budget for Seasons & Tentpoles

Level of influence requires frequent and meaningful interaction with Chocolate DCS and Chocolate Brand teams. Partner with Commercial Intelligence and Business Intelligence teams for additional inputs across insights functions.

Qualifications

• Advanced understanding of insights tools, datasets and capabilities to contribute to holistic approach to meaningful insights generation (consumer, shopper, analytics, trends)
• Ability to integrate across data sources and drive to clear, actionable and breakthrough insights that will guide decision making and future growth
• Strategic framing and communication, proven ability to communicate and influence with compelling insights and clear recommendations
• Strong collaborator and ability to build dynamic relationships with internal and external partners

Requirements

• Education: Bachelor’s degree required; advanced degrees preferred but not necessary
• Experience: 5-7 years of experience in Shopper, Consumer and/or Analytical (e.g., Business Intelligence, Category Management) Insights

Company Description

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.

To request an accommodation via phone, please call View phone number on remotive.com and leave a voicemail with your contact information. You may also email a request for accommodation to View email address on remotive.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.