Associate Director

Role Description

Caliber is looking for a PR enthusiast to join our team as a Director. Caliber Directors play a key role in media relations and writing other professional communications in our industries of focus - financial services, fintech, insurtech, and proptech.

Our team represents a talented and inclusive workforce. If you're looking to work with a supportive team of PR pros who value flexing their creative muscles while producing excellent work (and having fun at the same time) - check us out! The right candidate will thrive in a mid-size agency environment where they will be part of a growing team in a fast-paced and supportive work environment. The annual salary range for this position is $110,000 to $125,000 base salary + commission opportunities + bonuses + benefits.

Responsibilities

• Provide senior-level account planning and supervision across key designated accounts with proven, specialized expertise in areas Caliber operates.
• The number of accounts will vary based on other aspects, with the range between 4-6 clients.
• Lead the planning and execution of media programs and activities; serve as a primary, day-to-day, client contact and provide senior client counsel on tactical matters linked to strategic plans for select accounts; anticipate client needs and prepare in advance.
• Developing media relations strategies for clients, setting short- and long-term goals, and seeking industry-relevant placements across relevant mediums, including print, online, radio, and TV broadcast media.
• Maintain a thorough, demonstrated understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends, and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments.
• Develop and maximize client relations, positioning Caliber as a strategic partner at all times; perceived as a trusted advisor to the client, maintaining close and regular client counsel.
• Provide mentorship, and structure around delegating to staff on a day-to-day basis; drive media results for clients, and ensure proactive daily media pitching, review materials drafted by staffers, and provide constructive feedback.
• Manage up to executive sponsor regarding progress on deliverables, media outreach processes, and actively offer solutions to pivot where needed.
• Coordinating & driving Caliber culture efforts across, focusing on finding new and innovative ways to collaborate, working directly with the director team to set employee engagement efforts, and execute accordingly.

Qualifications

• 8-12 years minimum relevant experience in PR, within B2B fintech, financial services, proptech and/or insurtech.
• Extensive client service experience and deep relationships with specific categories of higher level media (business, technology and/or) that result in significant coverage for clients.
• Intellectual curiosity about businesses and how communications plays a role in business’ growth.
• Enthusiasm for fintech and financial services and their constant innovation and evolution.
• Solutions-oriented with a ‘can do’ attitude.
• Passionate about communications with polished presentation skills.
• Team player, supportive and considerate of others.
• A student of the media – identifying new publications, writers and relevant topics.

Company Description

Caliber is a strategic marketing and communications firm that helps companies tell their story and connect with key stakeholders. We partner with established industry leaders and rising entrepreneurial organizations within financial services, financial technology (fintech), insurance, insurance technology (insurtech), real estate, and property technology (proptech). Caliber has been recognized twice as one of Inc .’s Best Workplaces, a Fast Company Best Workplace for Innovators, a Ragan’s Workplace Wellness award winner and one of the America’s Fastest Growing Companies for the fourth year in a row by the Financial Times .