Manager, Marketing Content Strategy

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.About the RoleAs Manager, Marketing Content Strategy, you will play a critical role in shaping Kohl’s seasonal and monthly content strategies, ensuring product priorities, customer needs and channel realities come together in compelling, customer-led stories. You will sit at the intersection of customer insight, merchant strategy, creative development and integrated marketing execution, serving as both a strategic thought partner and hands-on leader across the full content lifecycle.What You’ll DoLead quarterly hindsight analyses focused on customer behavior, content and marketing performance, and competitive and industry trends, translating insights into actionable directionMaintain ongoing awareness of industry, competitive and Kohl’s performance; support ad hoc insight requestsPartner with merchants to understand product strategies and business priorities, identifying where content can support and amplify these initiativesSynthesize cross-category priorities to uncover shared themes and opportunities for stronger storytelling and greater customer impactLead the development of seasonal content strategies that establish core objectives and guide monthly content storytelling, including strategic rationale, customer need, creative direction, messaging and product approachMap stories across the timeframes, establishing timing, prioritization and alignment with promotional and channel plansCollaborate cross-functionally to ensure strategies are executable and deliver a cohesive customer experienceOversee the Integrated Marketing Calendar, content and product statement details in Sitecore throughout the marketing lifecycleDevelop clear, strategic creative briefs for internal creative partners to ensure monthly content stories are concepted as intendedProvide oversight throughout concept development to ensure alignment to strategyBrief photography partners on imagery needs and ensure alignment to content strategyBuild trusted relationships across marketing strategy, key merchant partners, and cross-functional teams, including creative and channel partners, marketing analytics and customer insightsLead, coach, and develop a team of direct reports, setting clear goals, priorities and expectationsAllocate work effectively across the team to ensure quality, timeliness and balanced workloadsAdditional tasks may be assignedWhat Skills You HaveRequiredBachelor’s degree and 5+ years of relevant experience in content strategy, marketing, or a related fieldExperience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendationsPreferredExperience managing content strategy and/or content calendars within an integrated marketing environmentJob SummaryJob number: R489061Profession: Marketing, eComm & Creative