Manager, Omnichannel Specialist

Manager, Omnichannel Specialist Location: Lexington, MA Position Summary Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands. Key Responsibilities Define HCP omnichannel execution standards: maintain enterprise best practices for HCP omnichannel activation (e.g., segment/eligibility rules, trigger logic, channel sequencing/cadence). Serve as a go‑to SME for brand teams, Media Architects, and pods to answer questions and advise on HCP omnichannel activation feasibility, dependencies, and common execution pitfalls. Set readiness and quality expectations: define launch‑readiness and QA requirements for HCP omnichannel activations and guide teams in diagnosing recurring execution issues. Enable full‑funnel measurement and tracking: ensure consistent tracking of HCP engagement and adoption metrics across the journey and resolve common measurement gaps. Enable test‑and‑learn execution: standardize experiment designs and templates (A/B sequencing tests, cadence tests, segment/eligibility tests, message/CTA tests, channel‑mix tests); document learnings for enterprise playbooks. Report performance and learnings: provide standardized performance snapshots and post‑sprint/post‑campaign readouts; capture earnings and feed them back to Agile pods to inform future plans and the next sprint backlog. Support compliance and safety: support compliant HCP activation aligned to internal review governance, privacy/consent expectations, and FDA standards; flag risk areas and proactively escalate to the Media Buy Lead for resolution. Qualifications Bachelor’s degree required; MBA or advanced degree preferred. 5–7+ years of experience in pharmaceutical/biopharma/healthcare marketing, communications, advertising, paid media; experience designing, executing, or advising on HCP omnichannel campaigns, including segmentation, channel sequencing, trigger logic, and full‑funnel engagement tracking. Proven experience serving as a subject‑matter expert for brand teams, media architects, or cross‑functional pods, providing consultative guidance on activation feasibility, dependencies, and common execution challenges. Experience establishing tracking frameworks, analyzing engagement metrics, implementing test‑and‑learn experiments, and ensuring compliance with regulatory, privacy, and internal review standards in pharma or healthcare marketing. Compensation and Benefits Summary Base salary range: $116,000–$182,270 (depending on qualifications, experience, and skill set). U.S. employees may be eligible for short‑term and long‑term incentives, medical, dental, vision, 401(k) with company match, short‑term and long‑term disability, basic life insurance, tuition reimbursement, paid volunteer time off, holidays, well‑being benefits, sick time, and paid vacation. Work Arrangement Hybrid, in accordance with Takeda's Hybrid and Remote Work policy. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. #J-18808-Ljbffr