Director of Sales, Retail

Our client is a well-established manufacturer with a diverse portfolio of trusted consumer brands and a reputation for delivering quality, innovation, and exceptional customer partnerships. They are seeking a strategic Director of Sales to lead the commercial strategy for their wild bird seed and backyard poultry businesses, driving profitable growth across national retail, distributor, and e-commerce channels. Some responsibilities include: Develop and execute the national sales strategy across branded and private-label CPG businesses. Lead, coach, and develop a team of National Account Managers while fostering a high-performance culture. Build and strengthen executive-level relationships with key retail customers and drive new business opportunities. Lead pricing, trade investment, and profitability initiatives to maximize commercial performance. Partner cross-functionally with Marketing, Finance, Supply Chain, Operations, and Product Development to support business growth and customer success. Expand distribution, grow e-commerce, and strengthen retail and distributor partnerships. Deliver accurate sales forecasts, business reviews, and commercial insights to support strategic decision-making. 8+ years of progressive sales or commercial leadership experience within CPG, pet, animal nutrition, agriculture, or a related industry. Demonstrated success managing major national retail accounts such as Walmart, Costco, Sam's Club, The Home Depot, or similar retailers. Proven experience leading and developing high-performing sales teams. Strong background in pricing strategy, trade investment, promotional planning, and margin management. Track record of driving new business development, expanding distribution, and delivering profitable growth. Experience selling through retail and distributor channels; e-commerce experience is preferred. Bachelor's degree required; MBA or advanced degree preferred. #J-18808-Ljbffr Curtis Food Recruiters