Business Development and Sales Coordinator

Key Responsibilities:

Business Development Support

• Partner closely with Business Development & Sales to advance strategic growth initiatives across all business channels (Retail, Foodservice, Wholesale, Club).

• Conduct market and commodity research, including pricing trends, seasonal shifts, and competitive activity.

• Prepare customer-ready materials: sales decks, product specs, pricing sheets, program proposals, and follow-up communications.

• Maintain CRM accuracy, track pipeline activity, and ensure timely movement of leads and opportunities.

• Coordinate with operations, procurement, and logistics to support new customer onboarding and program launches.

Daily Sales Execution

• Serve as a reliable point of contact for customers, ensuring timely responses on pricing, availability & order status.

• Manage order entry, confirm product specs, verify inventory, and coordinate with shipping to ensure otif.

• Monitor daily sales activity, identify potential shortages or quality issues, and escalate proactively.

• Support account managers with reporting, customer updates, and administrative follow-through.

• Maintain accurate records of customer requirements, pack styles, specs, and service expectations.

Produce-Specific Operational Excellence

• Track commodity markets, weather impacts, and supply fluctuations to support proactive customer insights.

• Assist with forecasting, weekly sales reports, and program performance reviews.

• Coordinate cross-functional communication between growers, packing houses, and distribution centers.

• Support seasonal programs, promotional opportunities, and specialty item introductions.

• Collaborate with internal FSQA team to ensure product specs, traceability and all applicable details are up to date.

Qualifications

• Fluent in English and Spanish.

• 2–4 years of experience in fresh produce sales, customer service, procurement, or sales support (preferred).

• Strong communication skills with the ability to build trust with customers, growers, and internal teams.

• Highly organized with exceptional attention to detail and follow-through.

• Proficient in CRM systems, Excel/Sheets, and general sales tools.

• Ability to manage multiple priorities in a fast-paced, time-sensitive environment.

• A proactive, solutions-oriented mindset with a strong sense of ownership.

Success Profile

The person who excels in this role is:

• Someone who anticipates needs, solves problems early, and keeps the business engine running smoothly.

• Calm under pressure and comfortable with the pace and unpredictability of fresh produce.

• A natural relationship-builder who communicates clearly and professionally.

• A detail-driven operator who keeps orders, pricing, and customer needs aligned.

• A team-first contributor who supports both strategic initiatives and daily execution with equal energy.